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PHOENIX — Vitabath is launching its Hydrating Body Lotions line, designed to enrich skin with vitamins and antioxidants while offering an array of fragrances.
The company said Tuesday that the Hydrating Body Lotion is an often-requested addition to the Vitabath Fragrance Collection, which includes Vitabath Body Wash and Vitabath Fragrance Mist.
Vitabath Hydrating Lotion is formulated with aloe vera, safflower and olive oils for silky soft skin. The lotion is paraben-free and contains no propylene glycol, phthalates, sulfates, mineral oil and synthetic color.
The company said its product collection provides a range of vitamins that offer soothing moisture, including vitamin A (makes skin look and feel better), vitamin B3 (improves skin condition by encouraging cell growth), vitamin C (soothes skin and calms inflammation), vitamin E (smoothes and moisturizes skin) and pro-vitamin B5 (moisturizes as an anti-inflammatory agent)
Vitabath products also incorporate natural ingredients from seven superfruits: acai berry, goji berry, coffee, noni, pomegranate, green tea and mangosteen.
The Fragrance Collection encompasses 16 scents in four lines: the therapeutic Spa Day (Green Tea & Sage, Lavender Chamomile, Cucumber & White Tea and Citron Leaves), the floral In Bloom (Beach Blossom, Nouveau Rose, Ivy & Lily and Asian Orchid & Coconut), the sweet Fruit Fanatic (Grapefruit Vanilla, Green Apple & White Lily, Wild Red Cherry and Pomegranate & Blood Orange) and the confection-themed Cupcake Couture (Dreamy Pink Frosting, Luscious Lemon Creme, Heavenly Coconut Creme and Scrumptious Vanilla Sugar).
Vitabath Hydrating Lotion is slated to roll out to stores in July and is available online now in 12-ounce bottles at $7.99. Retailers that carry Vitabath Fragrance Collection products include Walgreens, Rite Aid, Kmart, Ulta Beauty, Stage Stores and others.
