DEERFIELD, IL – Walgreens Advertising Group has expanded its retail media ecosystem with Rokt, the e-commerce technology company using machine learning and AI to make transactions more relevant to each shopper. The agreement enables non-endemic brands to reach millions of loyal Walgreens consumers on Walgreens.com’s order confirmation page.
“At Walgreens Advertising Group, we are committed to connecting brands with one of the most loyal and engaged consumer bases in the country,” said Abishake Subramanian, group vice president of consumer marketing, loyalty and the group. “By expanding our retail media ecosystem with AI-powered capabilities, we’re giving advertisers new ways to engage customers in meaningful moments while
creating incremental value for Walgreens.”
With this collaboration, Walgreens Advertising Group continues to expand its position as one of the fastest growing retail media networks in the U.S., giving advertisers access to unique pharmacy, retail, and photo audiences while enhancing relevance for millions of daily shoppers.
“We are very excited to work with a respected household name like Walgreens to deliver real-time relevance for Walgreens Advertising Group’s audience of consumers nationwide,” said Craig Galvin, chief revenue officer at Rokt. “Together, we’re planning to unlock a new monetization channel that enhances the customer experience and delivers measurable performance at scale, while also putting Walgreens’ in-house initiatives at the forefront to maximize the company’s customer experience.”
Retailers are increasingly turning to their media networks to diversify revenue streams and strengthen customer connections. By introducing non-endemic messaging coupled with relevant first-party offers into the transaction moment, Walgreens Advertising Group can diversify its advertiser mix, unlock new monetization opportunities, and deliver more engaging shopper experiences that drive stronger customer retention.
Rokt’s trusted, scaled network is expected to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than 40% year over year, to $600 million. This news follows Rokt’s recent announcements of partnerships with Ulta Beauty, Albertsons and Macy’s and its recent acquisitions of Canal, mParticle and Aftersell.
