Walmart and Scan to launch co-branded Medicare Advantage plan

BENTONVILLE, Ark. — Walmart and nonprofit insurer Scan Health Plan are introducing a co-branded Medicare Advantage plan in two states. The plan is expected to be available to more than 2 million Medicare enrollees.

As part of the collaboration, Scan and Walmart will connect the co-branded Medicare Advantage offering more closely with Walmart’s broad range of health and wellness products and services, as well as its technology capabilities. Offerings may include, pending regulatory review and approval, pharmacy and vision services, food and over-the-counter drug benefits. Together, the organizations aim to create a more connected experience that helps older adults navigate their health and wellness needs both inside and outside the doctor’s office.

The joint venture follows Scan's partnership with Costco Wholesale Corp to launch Costco-branded Medicare Advantage plans.

Walmart brings to the collaboration Everyday Health Signals, an AI-powered platform it built to support personalized nutrition and wellness experiences for customers. Everyday Health Signals allows participants to share a wellness goal and receive personalized health and wellness insights, including tailored nutrition information and food recommendations informed by their wellness goals and shopping preferences.

SCAN and Walmart plan to make these capabilities available to participating members as part of broader coaching and wellness support, helping members turn personalized nutrition insights into action as they make everyday shopping decisions about what to put on their tables.

“At SCAN, we believe healthcare is better when it is personalized to the individual, and when members choose to opt in, data can help us deliver a more relevant experience tailored to their needs,” said national general manager Zack Myers. “By combining Walmart’s technology capabilities and consumer retail expertise with SCAN’s Medicare product experience, we have an opportunity to develop products that translate those insights into meaningful support that helps members make more informed choices about their health and well-being.”

“Walmart has been helping customers navigate Medicare choices for more than a decade,” said Dr. Pravene Nath, group director for consumer health and data solutions at Walmart U.S. “What makes this collaboration unique is Walmart’s role in customers’ everyday lives. Because customers regularly turn to Walmart for groceries and other everyday essentials, we have an opportunity for those who choose to participate, to use insights from their shopping experiences to make nutrition guidance more relevant and actionable. Combined with Walmart’s breadth across food, pharmacy, vision and other health and wellness services, and Scan's deep Medicare expertise, we can create a more connected experience that helps older adults take action on their health goals as part of their everyday routines.”

The collaboration brings together Scan’s nearly five decades of experience serving older adults with Walmart’s longstanding experience helping customers navigate Medicare coverage, including more than a decade of in-store insurance support and Walmart Insurance Services, which launched in 2020 as the retailer's licensed insurance agency. Together, Scan and Walmart aim to create a more connected Medicare Advantage experience that supports members across their everyday health and wellness needs.