BENTONVILLE, Ark. — Walmart and health tech company Soda Health are teaming up to deliver personalized nutrition and wellness guidance to select Medicare Advantage and Medicaid members through the new Walmart Everyday Health Signals™ program.
The initiative leverages shopping data and artificial intelligence to generate real-time, personalized insights for members who opt in. Participants receive tailored recommendations based on their online purchases from Walmart.com, including nutritional feedback, custom shopping lists, and wellness-aligned recipes.
This program enables eligible health plan members to enjoy personalized health and benefit plan offerings. Participating members who opt in receive direct access to real-time engagement tools powered by data driven insights:
- After selecting a wellness objective, members will receive guidance tailored to their goals and personal shopping habits.
- Members will be provided data-driven guidance to help navigate food choices and lifestyle change.
- Information may also be used by health plans to identify additional benefits which support the members’ overall health and wellness. For example, insights may be used by plans to facilitate care coordination and identify additional benefits in support of the member’s overall health and wellness
“At Walmart, we're focused on making it easier for individuals and families to access the everyday foods that support their health and well-being,” said Pravene Nath, MD, Group Director, Consumer Health and Data Solutions at Walmart. “Through our work with Soda Health, we’re helping members and other plan participants access personalized insights and groceries that align with their wellness goals. Together, we’re creating affordable, scalable solutions that address both individual health and broader community needs.”
“Our collaboration with Walmart demonstrates how the retail and healthcare sectors can work together to improve population health—starting with nutrition,” said Robby Knight, Co-Founder and CEO of Soda Health. “Soda Health is helping to create connections between health plans and retailers to serve their members better by using opt in data to personalize interventions. As the focus increasingly turns toward the role of food as medicine, programs like this will help define better ways of improving outcomes and reducing the cost of care.”
With over 4,600 Walmart stores across the U.S. and a significant online retail footprint, the program promises to extend the impact of healthcare into communities large and small, turning routine grocery shopping into an opportunity for better health.
