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Walmart Data Ventures launches Digital Landscapes

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BENTONVILLE, Ark. — As more customers are turning to Walmart.com and the Walmart app to find value, it’s essential for suppliers to understand how they find and select products among a wide range of options. This naturally leads to questions: “How do customers find my product?” “How much time do customers spend browsing before making a purchase?” “When are customers most likely to shop online?”

Getting answers helps provide customers with the right product, in the right place, at the right time.

Today, Walmart Data Ventures is announcing the beta launch of Digital Landscapes, a new self-serve insights solution within Walmart Luminate that helps suppliers understand Walmart shoppers even better. Until now, suppliers were able to make decisions based on insights gathered after a purchase had been made. Now, with the ability to analyze online shopper behavior before a purchase, suppliers can explore new retail strategies to engage and drive consideration along the customer journey.

With Digital Landscapes, suppliers can learn:

  • Where customers start their journey to find a product.
  • When customers find a product.
  • How a product compares to others in the category.
  • What a customer’s path to purchase looks like.

These insights are particularly valuable for suppliers as they evaluate their marketing and sales strategies. By analyzing daily engagement trends and tracking sources that are driving traffic — from searches on Walmart.com and the Walmart mobile app to external search engines, social platforms and more — suppliers can better allocate their resources to help boost reach and improve the effectiveness of their campaigns.

The launch of Digital Landscapes marks another significant stride for Walmart Data Ventures in its ambition to become a global leader in insights and analytics. By empowering suppliers to understand their customers at every step of the digital shopping journey and optimize their path to purchase, this new offering underscores Walmart’s commitment to delivering a better shopping experience for customers.

Digital Landscapes will launch in beta on Wednesday, June 5, followed by general availability later this summer.


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