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Walmart expands Better Care Services with new healthcare marketplace powered by General Medicine

The expansion is designed to make healthcare easier to navigate by bringing providers, services and pricing information into one searchable marketplace.

BENTONVILLE, Ark. — Walmart is expanding its Better Care Services platform through a new healthcare marketplace experience powered by General Medicine, broadening access to healthcare options from a growing network of third-party providers. The enhanced platform combines Walmart’s consumer reach with General Medicine’s care catalog technology, enabling customers to compare services, evaluate potential costs, and access care through a single destination.

The expansion is designed to make healthcare easier to navigate by bringing providers, services and pricing information into one searchable marketplace. Customers can browse a range of healthcare offerings, including urgent care, pediatric services, mental health support, nutrition counseling and weight management programs, while comparing options based on location, availability, cost and personal preferences.

The platform also provides estimated out-of-pocket costs based on insurance coverage, along with cash pricing when available, helping customers better understand expenses before making care decisions. Once a service is selected, customers can access scheduling and fulfillment options directly through the marketplace.

The expanded Better Care Services marketplace now incorporates services from General Medicine and more than 10 existing third-party healthcare providers, with additional partners expected to join over time.

“Expanding Better Care Services brings more care options into one place, helping customers explore what’s available, compare choices and take the next step in a way that works for them,” said Ralph Clare, executive vice president of Health & Wellness for Walmart U.S.

TJ Parker, CEO of General Medicine, said the partnership aims to create a more consumer-friendly healthcare experience by making services easier to understand, compare and purchase.

Walmart said the initiative builds on its broader efforts to improve healthcare affordability and access, including its pharmacy network, vision centers, health and wellness product assortment, and expanding portfolio of virtual and third-party healthcare services.

The enhanced Better Care Services platform is available at Walmart’s healthcare marketplace and is intended to help consumers make more informed healthcare decisions with greater transparency around available services and costs.

Explore the expanded experience of Walmart’s Better Care Services platform at  bettercareservices.walmart.com.

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