BENTONVILLE, Ark. — Walmart has officially kicked off its Spring Beauty Event from April 18 through May 31. The event will bring over 1,800 rollbacks and savings to beauty aisles across the nation and online. From high-end hair tools to $3 claw clips, the event blends value with variety, aimed at helping shoppers refresh their beauty routines in ways that suit real life.
“We’re in the midst of an exciting shift — one that’s redefining how our customers discover, experience and express beauty, whether they’re shopping in our stores, on Walmart.com, or scrolling through our app. And this spring, that transformation comes to life in a big way through The Beauty Event,” wrote Vinima K. Shekhar, Vice President of Beauty at Walmart, in an article on the company's website.
This year’s campaign is also making headlines with new in-store Beauty Bars in 40 pilot locations, where shoppers can test products, ask experts for advice, and explore trending brands. Online, Walmart offers editorial storytelling and elevated digital experiences, spotlighting everything from dermatologist-recommended skincare to TikTok-famous must-haves.
Beauty for Everyone, Everywhere
Walmart’s approach reflects a growing recognition that beauty isn’t one-size-fits-all. From teens exploring skincare for the first time to parents balancing work and family to older adults seeking wellness solutions, the retailer doubles down on personalization, transparency, and convenience.
“For us, beauty isn’t about fitting into one idea of how you “should” look. It’s about how you feel — how you show up for your day, for your family, for yourself. We want to be the most trusted and accessible beauty destination for everyone, at every stage of life. And with a Walmart store within 10 miles of 90% of the U.S. population — and even closer in your pocket through our app — we’re uniquely positioned to deliver,” wrote Shekhar.
Walmart Beauty’s Top 10
- Olaplex No.4 Bond Maintenance Shampoo & No.5 Conditioner Combo Pack
- Dyson Supersonic™ Origin Refurbished Hair Dryer
- MISS ROSE All in One Makeup Kit
- Versace Bright Crystal 3oz Perfume
- InfinitiPRO by Conair Curl Secret
- BaBylissPRO® Nano Titanium™ High-Speed Dual Ionic Dryer
- L'Oreal Paris Infallible Precision Felt Waterproof Eyeliner
- Scotch Porter Smoothing Hair Balm
- Scunci Open Cut Rectangular Claw Clips
- Bubble Slam Dunk Hydrating Moisturizer
Whether you’re searching for savings, experimenting with new looks, or simply updating the staples, Walmart’s Spring Beauty Event is built for how people actually live — and how they want to feel.
