Walmart launches Better Care Services and lowers prices on wellness essentials

BENTONVILLE, Ark. — Walmart starts 2026 with a strong effort to make healthcare and daily wellness easier to access and more affordable. They introduced a new digital platform, Better Care Services, and reduced prices on over 1,000 wellness products.

Better Care Services serves as a one-stop shop that connects customers to a curated network of third-party providers for urgent care and behavioral health, as well as to LillyDirect. After same-day consultations, customers can use Walmart’s pickup and delivery options, including free delivery for Walmart+ members, to get prescriptions and over-the-counter products. Starting January 15, Walmart will also offer a limited-time $15 discount on select telehealth services with participating providers.

The platform includes Walmart’s Nutrition Hub, powered by its opt-in, AI-driven Everyday Health Signals℠, which provides personalized food and recipe suggestions to promote healthier, budget-friendly choices.

As digital health expands, Walmart is lowering prices on food, supplements, OTC products, and fitness essentials. The move comes as nearly 60 percent of Walmart shoppers say saving money is a top priority, according to the retailer.

Walmart is also expanding its wellness selection with new brands and products, including Lemme vitamins & supplements, BelliWelli Fiber gummies, David high-protein bars, Seven Sundays granola, Oikos Pro Fusion drinks and Oura rings. Shoppers can access more than 400 “New Year reset” recipes online, with expanded options for keto, high-protein, and gluten-free diets.

The retailer’s wellness initiative expands into communities across the country. On January 24, Walmart will hold its annual Wellness Event from 10 a.m. to 2 p.m. at nearly 4,600 pharmacies, providing free health screenings, affordable immunizations, and wellness advice. Walmart stated that these events have offered more than 5 million free screenings over the last decade.

“Whether it’s the care you access, the food you buy or the products you rely on, our goal is to make wellness easier,” said Ralph Clare, senior vice president, health and wellness merchandising. “Customers should not have to choose between convenience, affordability and care, and at Walmart, they don’t have to.”