BENTONVILLE, Ark. — Walmart is reimagining what’s possible in everyday eye care by offering two innovative products, Nuance Audio Glasses and eureka! daily contact lenses for astigmatism, while also expanding our virtual assortment.
With over 3,000 Vision Centers nationwide, Walmart continues to make cutting-edge, affordable eye care more accessible to communities nationwide. These new offerings build on that momentum — bringing customers more options that reflect how they live, work and see the world.
“These launches represent where retail vision is headed: seamlessly blending style, tech and affordability,” said David Reitnauer, vice president of Health & Wellness, Walmart. “We’re proud to bring customers cutting edge solutions that feel both futuristic and totally practical.”
A smarter pair of glasses
Nuance Audio Glasses combine prescription-ready eyewear with an invisible, open-ear hearing solution for perceived mild to moderate hearing loss. Unlike traditional hearing aids, Nuance Audio glasses offer an all-in-one solution that eliminates the need for separate devices, seamlessly integrating hearing enhancement into a lightweight, stylish frame. This innovation blends cutting-edge audio engineering, world-class smart eyewear design, and user-friendly technology to deliver a wearable tech innovation that fits your life, not the other way around. The glasses are available at nearly 1,500 Walmart Vision Centers for $1,100 and can be purchased using vision insurance or HSA/FSA funds.
“This isn’t just about seeing better, it’s about living better,” said Reitnauer. “We’re seeing incredible interest from customers who want sleek, wearable tech that works for everyday life.”
A clearer solution for astigmatism
Joining Walmart’s exclusive brand portfolio, eureka! daily contact lenses for astigmatism are now available to order in stores and online for $69.86, approximately 20% less than the average national brand. Eureka! first launched in 2020 and has quickly become a fan favorite, now ranking as the No. 2 most-popular daily contact lens in Walmart Vision Centers.
Whether customers are searching for affordable contacts online or a better fit for astigmatism, eureka! offers a clear solution backed by clinical performance and comfort.
A better virtual assortment
Since the launch of Optical Virtual Try-On in 2024, we’ve grown the number of virtual frames customers can try on to nearly 1,000. By the end of May 2025, that number will grow to more than 1,700. Unlike other platforms, Walmart uses 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic, virtual try-on experience. Customers can virtually "try on" frames and purchase prescription eyewear online through the Walmart app or directly on Walmart.com. We know that helping customers better visualize how products will look in real life not only saves them time but also gives them confidence that the items they need are going to work for them and their lives.
The view ahead
From prescription glasses with audio to affordable daily contacts and an ever-expanding assortment of virtual try-on frame options, Walmart Vision Centers are redefining what people can expect from their neighborhood optical store. Backed by over 9,500 opticians and more than 200 associate optometrists, our teams help customers feel confident in their vision — and their choices.
These expansive innovations also bring new energy to Walmart's vision teams, who bring these solutions to life every day in stores across the country. Their passion and expertise are what make Walmart Vision more than a service, it’s a trusted experience.
“From our local teams to our national footprint, everything we do is about making vision care better for real people,” said Reitnauer. “That means tech-forward products, accessible pricing and people-first service.”
