BENTONVILLE, Ark. — Walmart is introducing The Devil Wears Prada Scoop Collection, a limited-time fashion collaboration that brings high-fashion energy to customers through Scoop, Walmart’s exclusive contemporary brand. Available for pre-order starting today, the collection is inspired by the enduring style influence of The Devil Wears Prada, blending editorial-inspired fashion with wearable, trend-forward design at an incredible value
The Devil Wears Prada Scoop Collection reflects Walmart’s continued focus on delivering on-trend fashion and modernizing its private brand assortment with style, quality and value at scale. A natural fit for Scoop — a brand known for expertly curated, trend-forward pieces and must-haves — the collection merges Scoop’s modern femininity with the iconic, aspirational style of the film’s characters, translating fashion influence into accessible style for more customers.
“The Devil Wears Prada Scoop Collection brings together the confidence, polish and fashion influence customers love with the incredible value they expect from Walmart. Through our exclusive Scoop brand, we’re able to deliver a limited-time collection that feels stylish, versatile and culturally relevant — making incredible style more accessible for customers everywhere,” said Ryan Waymire, Senior Vice President, Women’s Fashion, Walmart U.S.
Designed for self-expression and versatility, the collection channels New York City style with strong tailoring, elevated denim, structured dresses, statement accessories and bold pops of color. From polished workwear to going-out looks, the assortment is designed to help customers feel confident and on-trend for every occasion.
With prices ranging from $16 to $54, the collection delivers elevated design at affordable prices. Hero items include tailored blazers and suiting pants, coordinated denim sets, structured dresses, iconic red pumps and statement belts, with select pieces drawing inspiration from iconic visual elements from the film, including a fluid trench in signature red and blue tones.
Customers can shop the collection through an exclusive pre-order drop on Walmart.com. The full assortment will launch April 20 online and in stores, with apparel and belts available in nearly 500 stores and online, and footwear available in nearly 200 stores and online.
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