COLUMBUS, Ohio — As the saying goes, “Give the people what they want,” and this spring, White Castle is doing just that by expanding distribution of its new Cheddar Bacon Cheese Slider to freezer aisles nationwide.
White Castle debuted the Cheddar Bacon Cheese Slider last year in a retail variety pack sold exclusively at Walmart. After strong consumer demand, the brand rolled out the Slider as a standalone product in CVS stores nationwide this January. Beginning this month, Albertsons, Safeway, and other grocery chains will also carry the Slider, with Dollar General stores nationwide joining the lineup in April.
The Cheddar Bacon Cheese Slider features 100% beef and savory steam-grilled onions topped with a slice of cheddar-flavored cheese made with real bacon pieces, all served on White Castle’s signature fluffy bun. The result is big, bold flavor in every bite, a craveable combination that brings a next-level snacking experience to the freezer aisle.
“White Castle is constantly keeping a pulse on the flavors consumers find most indulgent and satisfying, and bacon continues to top that list,” said Sarah Paulson, director of retail marketing, innovation at White Castle. “It’s why White Castle has remained a trusted brand for craveable food for 105 years. With the Cheddar Bacon Cheese Slider, we’re delivering the smoky, savory flavor shoppers love, making it available in more stores and offering multiple pack sizes that make it even easier for Cravers to enjoy White Castle at home.”
The Cheddar Bacon Cheese Sliders are offered in a variety of package sizes, giving consumers the flexibility to choose the quantity that’s right for them. They continue to be featured in the Cheese Slider Variety Pack, which also contains Jalapeño Cheese Sliders and Classic Cheese Sliders.
As a pioneer in bringing restaurant-quality Sliders to retail freezers, White Castle continues to deliver the flavors consumers crave while driving growth in the frozen sandwich category.
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