ATLANTA – As parents navigate an era of uncertainty and conflicting advice, Genexa is stepping up as the first clean medicine company. Founded by parents who understand the realities of family health, Genexa is launching its national campaign, Word of Mom, to meet parents where they are—cementing its role as the trusted choice in the OTC medicine aisle.
The campaign's core insight is a shift in consumer trust: Parents are turning to their digital “villages” more than ever. The search for urgent health answers has moved beyond the doctor's office, with 72% of parents now relying on digital groups – from private texts to social platforms – for immediate product recommendations. The mom group chat has evolved from a validating resource to the first stop when a fever spikes or the flu hits.
Meeting Parents Where They Are: Clean Medicine. Mom Chat Approved.
Word of Mom leverages the immense influence of these peer-to-peer conversations, reinforcing that Genexa’s Pain & Fever and Cough & Chest Congestion products are isnot only made with Pediatrician Preferred Ingredients, but are is also validated by the people moms trust most: other parents. The creative and supporting content on its social media channels authentically captures the raw flow of the group chat, featuring frantic voice notes, medicine cabinet photos, and quick-fire questions, culminating in the decisive recommendation of Genexa. In studies of mothers’ online behavior, they disproportionately are willing to give and receive support from peers in digital platforms – a truth moms live every day in everything from school group chats, Reddit, Facebook forums, and beyond, right at their fingertips. The brand underpins its message with examples from their own team’s group chats, and a national consumer State of the Sick Day study that uncovers what parents really feel when their kids are sick – and how they make decisions for their families.
Genexa’s message is simple and confident: Genexa is Clean Medicine. Mom Chat Approved. This furthers the brand’s product promise of delivering clean medicine with the same active ingredients you need for effective relief, but without any artificial additives, including artificial preservatives, sweeteners, and dyes.
"Trust is the cornerstone of family wellness, and as parents ourselves, we understood that pivotal role from the moment we founded this company,” said David Johnson, CEO and Co-Founder of Genexa. “Our Word of Mom campaign is the ultimate expression of this founding principle: delivering on our promise of clean medicine made with ingredient profiles that are Pediatrician Preferred and trusted enough to be confidently shared in every mom group chat across the country.”
“When your toddler spikes a fever at 2 a.m., you can’t call your pediatrician – you text your mom group,” said Carmen Graham, Chief Marketing Officer at Genexa. “You need a recommendation that is vouched for by someone who gets it. Genexa is giving parents the confidence to send that 'you need this!' text because we've already done the clean, trusted work for them.”
Strategic Campaign Rollout
Word of Mom will be executed across high-impact national media channels, including connected TV (CTV) targeting moms binging their favorite shows across networks like Netflix, Hulu, Peacock, Bravo and more, plus, digital video, social media platforms, and UGC from Genexa’s dedicated parenting cohorts that aim to capture the attention of overwhelmed parents and position Genexa as the clear choice against confusing labels and misinformation. Genexa is also set to publish a State of the Sick Day study to further raise awareness on modern parenting realities and the increasingly difficult work/life/family balance. This strategic placement ensures Genexa is part of the digital conversation driving real-time product decisions.
