BOSTON — 2SAN has launched a national awareness campaign to address drink spiking and promote SafeSip+™, a portable drink-testing solution that helps consumers identify potential drink tampering.
The campaign, titled “Out of the Shadows: Facts Not Fear,” combines educational outreach, public awareness initiatives and product promotion to encourage consumers to take proactive steps to protect themselves in social settings. The effort comes amid growing concerns about drink spiking, which continue to draw increased attention from lawmakers, universities and nightlife venues across the United States.
At the center of the campaign is SafeSip+™, a discreet test sticker that detects common drugs associated with drink tampering via a color-change reaction. The company said the product is designed to provide a simple, on-the-go safety tool for consumers in nightlife, campus, and social settings.
“SafeSip+ helps turn a complex issue into a simple action,” said Ralph Webb, global commercial director at 2SAN.
The campaign will roll out across key markets through digital out-of-home advertising, street-level media, campus and venue partnerships, social media engagement, and user-generated content initiatives. The effort also includes national broadcast exposure through a segment on Health Uncensored with Dr. Drew, scheduled to air on Fox Business.
According to 2SAN, the campaign uses a “light versus shadow” creative theme to highlight the often hidden nature of drink spiking and encourage consumers to learn more, share educational content, and adopt preventive measures.
A dedicated online campaign hub offers educational resources, awareness materials, downloadable assets, and direct access to purchase SafeSip+ products.
“We’re bringing this issue out of the shadows—not just to inform, but equip and empower,” said Stacey Morano, global marketing director at 2SAN. “SafeSip+ provides actionable information and a sense of control in situations where people often feel they have none.”
SafeSip+™ is available now via the 2San website product page, web-store, and will be available through major retail distribution channels this fall, expanding access nationwide.
