Scotch-Brite launches "The Brite Side of Clean," featuring iconic track "So Fresh, So Clean"
Combining performance, design, and feel-good energy, this new brand campaign invites consumers to turn cleaning into a feel-good experience.
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Camber launches Sodium Sulfate, Potassium Sulfate and Magnesium Sulfate Oral Solution
Sodium Sulfate, Potassium Sulfate and Magnesium Sulfate Oral Solution is an osmotic laxative indicated for cleansing of the colon in preparation for colonoscopy in adult patients.
How AI is reshaping brand management
Brands that leverage AI effectively can stay ahead of the competition writes Kieran Walsh, Co-Chief Executive Officer of Nexus Digital Group.
Private Label Hall of Fame class of 2025 inducted at PLMA conference
The ceremony honored nine distinguished individuals across three categories: Private Brand Champion, Private Brand Innovator, and Lifetime Achievement.
Wahl Benevolent Beards Contest is rewarding men who make the world a 'Bearder' place to live
Bearded men who give back can win $5,000 for themselves and $20,000 for a charity of their choice.
Circana unveils Liquid Supply Chain for smarter inventory management
This latest innovation expands Circana's suite of supply chain insights, making them more accessible to CPG brands of all sizes
Hy-Vee dietitians to offer 1,500 free A1C screenings in April
This simple blood test measures average blood sugar levels over the past two to three months.
NRF forecasts 2025 retail sales to hit $5.42 trillion
The 2025 sales forecast compares with 3.6% annual sales growth of $5.29 trillion dollars in 2024.
Fraud costs surge as North America’s ecommerce and retail businesses face mounting challenges
LexisNexis study reveals U.S. and Canada’s rising fraud expenses, customer transaction abandonment and the struggle to maintain security without sacrificing customer experience.
The iconic Mentos Freshmaker jingle from the 1990s is back
Mentos relaunched the jingle on April 1 across social, digital and audio streaming platforms iHeart Radio and YT Music.
GORGIE now in 863 Target stores nationwide
GORGIE will also be launching a Pink Lemonade flavor this summer available exclusively in 1,939 Target stores.
Southeastern Grocers makes donation benefiting 8 pediatric hospitals
Support young patients and nurture hope while shopping at Harveys Supermarket and Winn-Dixie – every donation makes a difference.
CVS Health commits $100,000 to Congressional Medal of Honor Society's HonorCare program
New program helps nation's heroes maintain and improve their health after sacrificing so much.
Pennsylvania Employees Benefit Trust Fund selects Aetna for medical benefits
Additionally, the Aetna medical plans will be offered to approximately 11,000 non-Medicare eligible Commonwealth retiree members and their dependents enrolled in the Retired Employees Health Program (REHP).
Neutrogena and John Cena team up for new Ultra Sheer Mineral Sunscreen campaign
The brand’s latest mineral sunscreen addresses top consumer barriers to daily sunscreen use.
Circana, iSpot, and Paramount bring real-time sales attribution to CPG advertisers
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.