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Dr. Fresh unites brands, reintroduces Binaca

Dr. Fresh Inc. is grouping three of its brands under a new common name, DR Fresh Velocity. The oral care and personal care product maker said the new name will serve as an umbrella banner for DR Fresh, DR Fresh Dailies and DR Fresh Travel Kits. DR Fresh Velocity will be

Fusion Brands to ship Veripur hand sanitizer

Next month, Fusion Brands Inc. plans to roll out its new Veripur hand sanitizer to retailers. The company said Veripur is a non-drying, alcohol-free hand sanitizer and moisturizer that kills 99.9% of germs on contact.

Dentyne kicks off Safe Breath Alliance promotion

Dentyne is launching the Safe Breath Alliance (SBA), which the fresh-breath sugarless gum brand said is the first completely made-up organization committed to educating Americans about the importance of practicing safe breath.

Watson approved for generic Fentora

Watson Pharmaceuticals Inc. has received approval from the Food and Drug Administration for fentanyl buccal tablets, a pain reliever for cancer patients. The company said Monday that its Watson Laboratories Inc. subsidiary gained approval from the FDA for fentanyl buccal tablets in strengths of 0.

Reese’s Minis make debut at CES

Hershey Co.’s Reese’s brand was the first to introduce a snacking candy at the Consumer Electronics Show (CES) here with the launch of Reese’s Minis peanut butter cups.

Some doctors still uncomfortable prescribing generics

Although most physicians are comfortable with generic drugs, a small segment still have negative perceptions about those medications, which affect their prescription choices, according to a study by Harvard, Brigham and Women’s Hospital and CVS Caremark Corp.