CHICAGO — Black Girl Vitamins is celebrating the 100th anniversary of Black History Month with a culture-inspired campaign that combines art, wellness, and storytelling. Called Black Art Is Wellness, the initiative includes limited-edition supplement labels and a commemorative tote bag designed by Black women artists from around the world.
The campaign highlights the brand’s dedication to purpose-driven wellness for Black women while showcasing artists whose work centers on healing, self-expression, and collective empowerment.
“Art and wellness are deeply connected, both are forms of care, expression, and liberation,” said Jennifer Juma, chief strategy officer at Black Girl Vitamins. “As we celebrate 100 years of Black History Month, this campaign honors the creativity of Black women while affirming that our health, stories, and well-being deserve to be centered.”
Limited-Edition Designs and Artist Lineup
Black Girl Vitamins expanded its annual Black History Month artist collaboration for the centennial year, launching a global artist search last fall that drew more than 50 submissions. Eighteen artists were selected, and their designs appeared on 18 BGV products and a commemorative tote bag. The limited-edition items will be available throughout Black History Month, while supplies last.
Featured artist and product pairings include:
- J’Aaron Merchant, Meno-Chill
- Mezay Louis, Probiotics
- Kyndall Owens, Once a Day
- Iris Williams, Commemorative Tote Bag
- Rikiesha Metzger, Collagen Powder
- Kandyce Jackson, In the Mood
- Ashley Price, Sea Moss Gummies
- Remy Wharry, Choless-Control
- Brianna Pippens, Omega-3
- Justine Mangum, Vitamin D3
- Morgan Bissant, B12 Gummies
- Jessica Patterson, Hair, Skin & Nails
- Monea Muse, Calm Girl Ashwagandha
- Kara Crowley, Prenatal Gummies
- Dionna Collins, PCOS
- Ann Gill, Sugar Free D3
- Dallas Pyron, Inositol
- Raenae Smith, Collagen Gummies
- Jernicya Onyekwelu, Sea Moss Capsules
Each design reflects the artist’s interpretation of wellness and cultural identity, transforming everyday supplements into collectible keepsakes.
Voting and Culminating Event
Through February 8, consumers can vote for their favorite designs on the brand’s website. The top three artists selected by popular vote will receive a complimentary trip to Chicago and be honored at a culminating Black Art Is Wellness event, an immersive showcase featuring the artwork and opportunities for connection among artists, wellness advocates, and cultural tastemakers.
Explore the designs, cast your vote, shop featured products and learn more about the inspiration behind each design at https://blackgirlvitamins.co/pages/blackartiswellness.
About Black Girl Vitamins
Founded in 2021, Black Girl Vitamins is a Black-owned health and wellness brand focused on meeting the unique nutritional needs of Black women through science-backed supplements. The company partners with medical experts, supports a $100,000 scholarship fund for women pursuing healthcare careers, and collaborates with organizations advancing health equity in Black communities.
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