CON-CRĒT Creatine HCI is expanding into Target and CVS
As creatine goes mainstream, CON-CRĒT is bringing its patented formula to more consumers.
Supplements
California exempts supplements from food date-labeling rules
CRN says the legislation provides regulatory certainty by clarifying that dietary supplements are excluded from the state’s standardized food date-labeling requirements.
Stasis launches supplement system for children taking stimulants
Stasis has introduced a two-part nutritional supplement system designed for children ages 6 to 17 who take prescription stimulants.
Vitafusion debuts Vital NMN supplements with TikTok-first campaign
The new Vital NMN Gummies offer 300 mg of Vital NMN Bioactive Nucleotide per serving and are Piping Rock Health Products' first major innovation.
FullWell study targets longstanding prenatal folate question
The IRB-approved study will enroll 120 women and directly compare two forms of folate used in prenatal nutrition.
TruHeight named the #1-selling kids supplement brand on TikTok Shop
New third-party TikTok Shop analytics show the pediatrician-recommended growth brand leading the kids' supplement category while more than doubling monthly revenue
CRN addresses Consumer Reports prenatal vitamin tests
The association notes that testing method differences and voluntary USP benchmarks should be considered when evaluating prenatal vitamin potency findings.
CRN initiative expands nutrition access in Missouri
Stratum Nutrition is contributing 10,000 bottles of multivitamins through Vitaquest’s VQ Cares program.
Kim Kardashian joins Broc Shot as brand advocate
The celebrity partnership gives the emerging supplement brand a high-profile advocate as interest in skin-focused wellness products grows.
Force Factor prevails in NAD challenge over Total Beets® #1 sales claims
National Advertising Division finds Force Factor substantiated its position as America’s #1 best-selling beets brand based on unit sales.
Lemme enters longevity category with NAD+ supplement
Lemme’s first supplement for healthy aging expands into the growing longevity segment.
P&G to buy Thorne
For P&G, the acquisition introduces a premium supplement and wellness platform, capitalizing on growing consumer interest in preventive health and personalized wellness.
CRN calls for crackdown on AI supplement ads
CRN said the practices are violations of existing law, not representative of the dietary supplement industry.
Equip Foods targets growing demand for clean-label protein
Prime Protein provides 21 grams of complete grass-fed beef protein as a dairy-free, gut-friendly alternative to whey and plant-based powders.
Doctor’s Best expands supplement lineup
New Creatine Powder and High Absorption Magnesium Powder formulations are designed to support muscle performance, energy, relaxation, and sleep with science-backed ingredients.
Evolv launches oral hair growth supplement powered by GHK-Cu-inspired peptide
Evolv’s new oral supplement, Evolv Grow, is designed for men and women and is supported by a continuing placebo-controlled trial on hair growth, density, and thickness.