TruHeight named the #1-selling kids supplement brand on TikTok Shop
New third-party TikTok Shop analytics show the pediatrician-recommended growth brand leading the kids' supplement category while more than doubling monthly revenue
Supplements
CRN addresses Consumer Reports prenatal vitamin tests
The association notes that testing method differences and voluntary USP benchmarks should be considered when evaluating prenatal vitamin potency findings.
CRN initiative expands nutrition access in Missouri
Stratum Nutrition is contributing 10,000 bottles of multivitamins through Vitaquest’s VQ Cares program.
Kim Kardashian joins Broc Shot as brand advocate
The celebrity partnership gives the emerging supplement brand a high-profile advocate as interest in skin-focused wellness products grows.
Force Factor prevails in NAD challenge over Total Beets® #1 sales claims
National Advertising Division finds Force Factor substantiated its position as America’s #1 best-selling beets brand based on unit sales.
Lemme enters longevity category with NAD+ supplement
Lemme’s first supplement for healthy aging expands into the growing longevity segment.
P&G to buy Thorne
For P&G, the acquisition introduces a premium supplement and wellness platform, capitalizing on growing consumer interest in preventive health and personalized wellness.
CRN calls for crackdown on AI supplement ads
CRN said the practices are violations of existing law, not representative of the dietary supplement industry.
Equip Foods targets growing demand for clean-label protein
Prime Protein provides 21 grams of complete grass-fed beef protein as a dairy-free, gut-friendly alternative to whey and plant-based powders.
Doctor’s Best expands supplement lineup
New Creatine Powder and High Absorption Magnesium Powder formulations are designed to support muscle performance, energy, relaxation, and sleep with science-backed ingredients.
Evolv launches oral hair growth supplement powered by GHK-Cu-inspired peptide
Evolv’s new oral supplement, Evolv Grow, is designed for men and women and is supported by a continuing placebo-controlled trial on hair growth, density, and thickness.
The Vitamin Shoppe report spotlights top health and wellness trends for 2026
The Annual Trend Report highlights the rise of fiber, liver health, supplement transparency, trademarked ingredients, and flavor innovation as top consumer trends for 2026.
Postbiotic supplements market to reach $2 billion by 2036
Demand is being driven by rising awareness of gut microbiome health, increased preventive health spending and growing consumer interest in targeted dietary solutions.
Raza Bashir takes the helm as CEO of Iovate
The nearly 20-year company veteran and former Chief Innovation Officer steps in to lead a new era of science-led innovation and brand growth.
Health and wellness market to reach $13 trillion by 2031
North America will stay a leading wellness market with high consumer spending on premium health products, digital health, and preventive care.
CRN members take supplement industry priorities to Capitol Hill
The event featured over 60 meetings with congressional offices where CRN members discussed legislative and regulatory priorities affecting the dietary supplement industry and consumers using supplements for health and wellness.