Brach's debuts the next generation of Conversation Hearts

CHICAGO – This Valentine's Day, Brach's, America's top Conversation Heart Brand, introduces new Sweet Bright Conversation Hearts, featuring a crunchy texture and delicious, tangy flavors with dual-sided messages, modern phrases and symbols.

With over 80 percent of Valentine's Day celebrators using conversation hearts for eating and gifting, and over half wanting messages on both sides, Brach's Sweet Bright Conversation Hearts check all the boxes and make connections sweeter than ever.

• Dual-Sided Delight: For when one sentimental saying isn't enough, these double-sided conversation hearts feature messages like "SWEETIE" on one side and "CUTIE" on the other.
• Fall in Love with Flavor: Brach's Sweet Bright Conversation Hearts deliver a satisfying crunch and sweet, tangy flavor in every bite with a blend of six delicious flavors, including Blue Raspberry, Fruit Punch, Lemon-Lime, Orange, and fan-favorites Cherry and Pineapple.
• Giftable Boxes: These new treats are launching in convenient single-, 4- and 8-count boxes, perfect for friendship exchanges, baking, decorating, and even enjoying immediately. 
• Sign the Love: Fans of the treat can now declare their devotion with the American Sign Language (ASL) symbol for "I love you." 
• Express Emotion with Emojis: Sometimes when you can't find the right words, all you need is a winky face emoji to say "YES PLS." 😉

"There is no better way to celebrate the Valentine's Day season than with new Brach's Sweet Bright Conversation Hearts," said Kelly Peyser, Director of Brach's and Seasonal Marketing at Ferrara Candy Company. "With all the charm of the original but now with modern, dual-sided sayings, like 'YAAAS' and 'QUEEN', Sweet Bright Conversation Hearts are here to make every Valentine's Day message pop. Because nothing says 'I <3 U' like a heart that tastes as sweet as its message."

As the number one producer of conversation hearts candy in the U.S., making around 3 million pounds each year, Brach's aims to continuously evolve and offer product innovations that inspire fans to share heartfelt (and now emoji-filled!) messages with friends and loved ones.

In addition to Sweet Bright Conversation Hearts, Brach's seasonal lineup is available at retailers nationwide, including the return of the classic conversation hearts fans know and love – Classic Conversation Hearts, Large Conversation Hearts, Wisecracks! Conversation Hearts, and Conversation Hearts Go Global – alongside other treats, like Strawberry Cupcake Glitter Lollipops.