In this retailmediaIQ Coffee Chat, Rebecca Brown, vice president of marketing at E.T. Browne, discussed with editor-in-chief Jeffrey Woldt how the company is reimagining innovation for its iconic Palmer’s brand by blending heritage with modern sensory experiences. She highlighted the launch of the Tahitian Vanilla Body Care line as an example of providing indulgence and effectiveness at an accessible price point, while also emphasizing Palmer’s long-standing commitment to natural ingredients.
Brown observed that digital engagement, data-driven insights, and authentic influencer collaborations are key to connecting with today’s consumers, while in-store activations and retailer partnerships help keep the nearly 200-year-old brand fresh and relevant.
