NEW YORK — In a pair of marketing executive promotions, Coty Inc. has named Stephen Mormoris as senior vice president of global marketing American fragrances for Coty Prestige.
Coty said Tuesday that Mormoris assumes the new role on July 1. In addition, Johanna Businelli has been promoted to the newly created role of senior vice president of color cosmetics for Coty Beauty.
In his new position, Mormoris will build strong pillars on brands such as Calvin Klein, Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands that consolidate Coty’s fragrance leadership in the world. He will also retain responsibility for scouting new partnerships in the fragrance arena and overviewing strategic relationships with existing partners. He will report to Jean Mortier, president of Coty Prestige.
"Steve is a seasoned, top-notch marketer who has played a key role in Coty’s success over the past 12 years," stated Mortier. "Thanks to his creativity, business sense and broad understanding of global market trends, he has built strong, enduring, consumer-relevant brands in cosmetics and fragrances. His appointment will further strengthen the global ambitions of our brands, as we continue to develop Coty as a dynamic worldwide beauty leader."
Mormoris commented, "I have a real passion for Coty, the beauty industry and the brand partners who have been so instrumental in our success. I look forward to taking on this new role with gusto and helping the Coty brand further develop through Coty Prestige."
Coty noted that Businelli’s role marks the first time that the company has had a senior marketing position dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty.
The company said Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will oversee the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with chief science officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president of Coty Beauty.
"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," Semerari stated.
"The creation of this role demonstrates the importance of the color cosmetics sector to Coty," remarked Businelli. "And it is a very positive step for the future, allowing me to leverage my knowledge of the market and the consumer for color cosmetics across the company."
