WASHINGTON — Stratum Nutrition has donated 10,000 bottles of adult multivitamins via Vitaquest International’s VQ Cares program as part of an industry effort to expand access to dietary supplements and essential nutrition in underserved communities.
The donation will support individuals and families served by free and charitable clinics throughout Missouri and is the latest contribution to the CRN Foundation’s Access Initiative.
The initiative brings together the CRN Foundation and the National Association of Free and Charitable Clinics to connect dietary supplement industry resources with clinics serving people in need. Vitaquest’s VQ Cares program partners with ingredient suppliers, service providers, and manufacturers, with Vitaquest handling manufacturing to turn donated resources into finished products.
“Stratum Nutrition’s generosity demonstrates exactly what the Access Initiative was created to inspire—companies across our industry bringing their resources and expertise together to make better nutrition accessible to people who need it most,” said Jeff Ventura, executive director of the CRN Foundation. “We are deeply grateful to Stratum for stepping forward and to Vitaquest for creating a model through VQ Cares that allows industry partners to turn their commitment into tangible nutritional support for communities. Ten thousand bottles of multivitamins mean thousands of opportunities to make a meaningful difference in people’s lives.”
Stratum Nutrition said the contribution reflects its goal of extending access to science-backed nutritional products.
“At Stratum Nutrition®, we believe innovation has its greatest impact when it improves lives,” said Micah Osborne, chief executive officer of Stratum Nutrition. “Partnering with Vitaquest, the NAFC, and the CRN Foundation through VQ Cares allows us to extend the reach of science-backed nutritional solutions to individuals who may otherwise lack access to them. We’re honored to support an initiative that demonstrates what our industry can accomplish when organizations work together to improve community health.”
Vitaquest launched VQ Cares to provide free dietary supplements to families in need, initially committing $500,000 in multivitamins annually to free clinics nationwide. The company has also invited other members of the dietary supplement industry to contribute resources to expand the program.
“VQ Cares was built on the idea that our industry can accomplish more when we work together,” said Gregory Drew, vice president of innovation at Vitaquest. “Stratum Nutrition’s generous contribution is exactly the kind of collaboration we hoped this initiative would inspire. By combining the commitment of ingredient partners like Stratum with Vitaquest’s manufacturing capabilities and the reach of the CRN Foundation and NAFC, we can turn industry generosity into meaningful nutritional support for communities that need it most.”
Stratum Nutrition joins other companies supporting the CRN Foundation’s Access Initiative. Previous contributions include a product donation valued at nearly $2 million from Nutrawise Health & Beauty, the maker of youtheory and a division of Jamieson Wellness, and a $25,000 grant from the Nestlé Health Science Foundation.
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