LOS ANGELES — HigherDOSE, the wellness brand that pioneered the mainstream adoption of infrared technology and helped shape the modern wellness movement, announced its launch into Ulta Beauty today. Beginning July 27, a curation of HigherDOSE’s best-selling at-home infrared, red light and recovery devices will be available through Ulta Beauty’s omnichannel platform, including Ulta.com, the Ulta Beauty app, and over 400 stores nationwide.
HigherDOSE has built a cult following by bringing cutting-edge science once reserved for luxury spas, wellness clinics, and recovery centers directly into the home. From infrared and red light therapy to advanced recovery tools, HigherDOSE has consistently stayed ahead of consumer trends, creating category-defining products that transform wellness from an occasional indulgence into an everyday ritual.
The partnership reflects a shared belief between HigherDOSE and Ulta Beauty: beauty is no longer surface-level—it is deeply connected to how we recover, recharge, and care for ourselves from within. As consumers increasingly seek holistic solutions that support both appearance and wellbeing, HigherDOSE continues to lead the convergence of beauty, wellness, and performance.
“This launch represents an important milestone not only for HigherDOSE, but for the broader wellness category," said Lauren Berlingeri, Co-Founder and Co-CEO of HigherDOSE. "Consumers increasingly understand that how you look is deeply connected to how you sleep, recover, manage stress, and care for your body. Ulta Beauty has built one of the most influential beauty communities in the country, and we're excited to introduce a new generation of at-home infrared, red light and recovery devices that help people feel and look their best."
The launch assortment showcases the innovation that has made HigherDOSE a leader in modern wellness, featuring a curated selection of its most sought-after infrared, red light, and recovery products designed to support beauty, recovery, and overall wellbeing. Hero in-store offerings include the Red Light Face Mask, Red Light Showerhead Filter, Red Light Hat, Microcurrent Body Sculptor Ritual Set, Supercharge Copper Body Brush, Serotonin Bath Soak, and Transdermal Magnesium Spray, while larger hero technologies—including the Infrared Sauna Blanket, Infrared PEMF Go Mat, Full Body Red Light Mat, and Red Light Neck Enhancer—will be available exclusively through Ulta.com and the Ulta Beauty app. In total, the launch spans 22 SKUs across in-store and online channels, with all in-store products prices ranging from $25 to $599 and also available digitally, creating a seamless omnichannel experience for Ulta Beauty guests.
“At Ulta Beauty, we are continuing to evolve our wellness assortment to meet guests where beauty, recovery and performance intersect,” said Laura Beres, Vice President, Wellness, Ulta Beauty. “HigherDOSE brings a compelling new dimension to our wellness offering, translating advanced infrared, red light and recovery technologies into elevated, accessible at-home rituals. We are thrilled to partner with a brand that is helping define the future of wellness and give our guests new ways to prioritize self-care on their own terms.”
HigherDOSE launches on Ulta.com, the Ulta Beauty app, and in over 400 Ulta Beauty stores nationwide beginning July 27.
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