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LOS ANGELES — Boldface Group Inc. has partnered with CVS Caremark Corp. to launch the Khroma Beauty by Kourtney, Kim and Khloe Kardashian beauty care line.
The licensing company said Tuesday that in late December CVS/pharmacy will feature an exclusive first look of Khroma Beauty’s core collection in more than 2,000 stores, highlighted on "Power Wing" featured merchandisers for easy access and premium brand recognition.
Shoppers will be able to buy their favorite Kardashian beauty looks such as Au Naturel Nude Lip sets, Intimate Spotlight Highlighter and Honey Sticks Lip Gloss. Each product was designed with Kourtney’s, Kim’s and Khloe Kardashian’s direction, input and guidance, and every product formula has been tested and approved by all three, according to Boldface.
Boldface last month announced plans to roll out a limited-edition holiday collection from the Khroma Beauty by Kourtney, Kim and Khloe Kardashian brand at retail stores. That rollout is due to being in late November at CVS, Ulta Beauty, Sears, Kmart, Fred Meyer, Duane Reade, H-E-B, Meijer, Burlington, Harmon and other stores nationwide.
Plans call for Khroma Beauty to make its official debut in January 2013. An international launch is slated for early 2013.
