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Purpose-driven brands connect with consumers

Purpose-driven brands connect with consumers

Having a strong brand purpose and connection with your target consumer is more critical than ever before. Distinct from “social purpose,” a truly purpose-driven brand’s mission should be obsessed with satisfying every category and/or target audience’s unmet needs.

Palm Beach is the place to be this month

Palm Beach is the place to be this month

It happens every spring. As April winds down, the National Association of Chain Drug Stores once again convenes its fabled and nearly flawless Annual Meeting. Once again, upwards of 2,000 retailer and supplier executives will gather in Palm Beach, Fla.