CLICHY, France — L’Oréal has entered into a 50-year exclusive worldwide licensing agreement with Kering to create, develop, and distribute fragrance and beauty products for the Gucci brand.
The agreement follows Kering’s decision to redeem Coty’s Gucci Beauty license early and builds on the strategic alliance the two companies announced in October 2025. Subject to regulatory approvals, L’Oréal will assume responsibility for Gucci Beauty worldwide on July 1, 2027.
Until then, Kering and L’Oréal said they will work together to ensure a smooth transition and maintain business continuity.
“I am truly excited by the opportunity to welcome Gucci Beauty within the L’Oréal roster of brands with one year anticipation,” said Nicolas Hieronimus, CEO of L’Oréal. “It is the start of a 50-year journey, a significant additional growth engine for L’Oréal and new milestone in our partnership with Kering.”
Cyril Chapuy, president of L’Oréal Luxe, called Gucci “a cultural powerhouse” and said the brand is a strong strategic fit for the company’s luxury portfolio.
“The arrival of this iconic brand adds a unique, highly complementary creative energy to our portfolio,” Chapuy said. “By fusing Gucci’s radical edge with our world-class engine, we are set to build a new multi-billion-euro house.”
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