L’Oréal secures 50-year global Gucci Beauty license
L’Oréal will take over Gucci Beauty worldwide in July 2027 under a new 50-year exclusive licensing agreement with Kering, expanding its luxury beauty portfolio.
L'Oréal
L’Oréal and OpenAI expand partnership to transform beauty through AI
“At L’Oréal, we believe we can be more demanding of AI to augment our beauty consumers, our metiers such as Marketing and Research and our employees,” said Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal.
L’Oréal launches largest-ever refillable beauty campaign
Timed to coincide with World Refill Day, the initiative expands refill offerings across all four of L’Oréal’s business divisions and aims to make sustainable beauty choices more accessible and visible to shoppers.
L’Oréal and Institut Pasteur partner to advance skin health science
This is a first-of-its-kind research partnership to improve skin health science, merging expertise in microbiology and immunology.
Kering and L’Oréal finalize beauty deal
For L’Oréal, the acquisition adds another jewel to its growing luxury portfolio, which already includes Yves Saint Laurent Beauté, Lancôme, and Aesop, acquired in 2023.
L’Oréal and NVIDIA deepen partnership to accelerate AI beauty innovations
The collaboration merges NVIDIA’s ALCHEMI framework with L’Oréal’s R&I ecosystem, allowing scientists to simulate ingredient interactions at the atomic level.
L’Oréal gains momentum in U.S. as beauty market improves
Momentum in the U.S. grew driven by premium haircare, fragrance, and dermatologist-backed skincare.
L'Oréal Professional Products unveils Landmark Academy in Hudson Yards
Flagship destination redefines the future of education.
L’Oréal unveils infrared-powered hair and skin innovations at CES 2026
Together, the two innovations expand L’Oréal’s growing lineup of light-based Beauty Tech solutions.
L’Oréal’s Professional Products Division announces key appointments
These moves highlight the division’s ongoing focus on innovation, education, category leadership, and long-term growth in the professional salon industry.
L’Oréal announces sweeping leadership changes
L’Oréal has unveiled a series of senior leadership changes effective January 1, 2026.
Meet Beauty Genius: The first AI beauty assistant from L’Oréal Paris
L’Oréal Paris states that Beauty Genius provides a comprehensive beauty service that not only answers questions but also diagnoses, recommends, educates, and simulates beauty results.
L'Oréal leverages Appier AI to scale SkinCeuticals' eShop
Appier's AI solutions enabled L'Oréal to strategically identify and engage high-value customer segments.