LAS VEGAS — L’Oréal Group advanced its leadership in Beauty Tech at CES 2026 with the launch of two light-based innovations: the Light Straight + Multi-styler for hair and a prototype LED Face Mask for skincare. Both technologies received the CES 2026 Innovation Award.
The company said the launches highlight its longstanding commitment to using scientific discovery and advanced technology to provide more effective, personalized beauty solutions.
Infrared styling designed to protect hair
Developed by L’Oréal Research & Innovation, Light Straight + Multi-styler uses patented near-infrared light to reshape internal hydrogen bonds within the hair fiber, enabling styling at lower temperatures. Unlike traditional straighteners, which can exceed 400°F, the device’s glass plates do not exceed 320°F, helping reduce heat-related damage.
L’Oréal reports that testing shows the device operates three times faster and makes hair twice as smooth as top competitor stylers. Smart sensors and machine-learning algorithms adapt to user gestures, enabling straightening, smoothing, and curling with a single device. L’Oréal aims for a global launch in 2027.
LED face mask targets visible signs of aging
L’Oréal also unveiled its LED Face Mask, an ultra-thin, flexible silicone mask created in collaboration with I-Smart Developments. The prototype emits targeted red (630 nm) and near-infrared (830 nm) light through a transparent support with an embedded microcircuit that accurately controls light emission.
The company believes the technology can help improve visible signs of aging, such as fine lines, sagging, and uneven skin tone, with 10-minute, non-invasive treatments that easily fit into daily skincare routines. A launch is planned for 2027, pending regulatory approval in the United States.
Together, the two innovations expand L’Oréal’s growing lineup of light-based Beauty Tech solutions, following the launch of its Airlight Pro device at CES 2024, and strengthen the company’s strategy of combining beauty, science, and consumer technology.
