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SKILLMAN, N.J. — Kenvue’s BAND-AID Brand is honoring the golden anniversary of its iconic “Stuck on You” jingle and the long-running appeal of the brand by bringing back its classic tin packaging.
The Jingle Tins are available on Amazon for a limited time only, and coming soon to CVS and Walmart.
“Since creating the wound care category more than 100 years ago, we’ve been staying on top of trends — consistently evolving our innovation pipeline to remain relevant with new and loyal audiences,” says Steven Maseda, head of U.S. wound care at Kenvue. “Every innovation we bring to the table is designed to surprise, delight and meet the needs of the people who buy our products.”
From toddler-approved bandages featuring popular cartoon characters to bandages for diverse skin tones, the company is focused on always evolving consumer needs. Most recently, Kenvue launched BAND-AID PRO HEAL Adhesive Bandages, which are uniquely designed to provide superior healing and help prevent the appearance of scars.
Last year, it launched a new branding campaign centered on the “Stuck on You” jingle — a tune beloved by millions of people across generations. Now, with the launch of the Jingle Tins, BAND-AID is continuing to celebrate its heritage by reintroducing its classic metal tin packaging to commemorate the jingle’s 50th anniversary.
In addition to the new limited-edition Jingle Tins, the company has a big year planned, from bespoke collaborations to innovation and product launches.
Maseda says the brand is dedicated to transforming moments of hurt into moments of care and happiness. Whether that’s through the release of the Jingle Tins or decorative portfolio, it is committed to introducing functional wound products that also provide care and comfort, making moments of self-care more personalized and visually appealing. As the No. 1 doctor- and dermatologist-recommended wound care brand, the products are backed by experts to give consumers peace of mind along their self-care journeys. And BAND-AID has been named the Most Trusted Brand in the U.S. by Morning Consult for the last three years.
Kenvue closely collaborates with retail partners to design engaging experiences for consumers, adds Maseda. “We’re super excited for consumers to interact with our in-store displays for the Jingle Tins and help celebrate the 50th anniversary of our jingle.”
The limited-edition product is available in stand-alone displays featuring a button that plays the latest version of the jingle. The displays also feature a QR code to the Golden Jubilee Sweepstakes, which brand fans can enter for a chance to win a grand prize of $25,000 (no purchase necessary).
Kenvue has long-standing relationships with its retailers and collaborates with each team uniquely to ensure that it’s not only meeting the needs of BAND-AID Brand consumers but also those of the retailers’ shoppers. This includes innovative store displays to enhance the shopping experience and compelling visuals to capture consumer attention.
Building on the success of last year’s Stuck on You campaign, which reintroduced the jingle through a digital Masterbrand campaign, Kenvue is excited to continue engaging both new and loyal consumers. “Our goal is to introduce and remind people why BAND-AID Brand has been so special for more than a century,” Maseda says. “We’re leaning into our roots while making a big impact both digitally and physically.
“By partnering with macro content creators, we’re expanding our reach and connecting with a broader audience; and through our in-store displays and sweepstakes, we’re hoping to create memorable experiences and engage consumers directly. It’s all about celebrating our rich history while staying relevant and innovative.”
