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WOBURN, Mass. — MedAdvisor Solutions, the global leader of pharmacy-driven, patient engagement, today announced the launch of Omnichannel Engagement for Pharmacy, powered by the company’s AI-enabled platform, THRiV. The suite allows pharmacies to complement and build upon their digital patient engagement strategy and existing initiatives, including paperless options that patients increasingly want. This gives pharmacies the ability to deliver new programs that improve medication outcomes and customer loyalty.
The Omnichannel Engagement for Pharmacy suite of offerings enables personalized patient engagement to simplify the patient’s medication journey. It allows pharmacies to deliver medication information, reminders and alerts via a variety of communication channels. The suite will soon include interactive channels that allow patients to ask questions and receive answers in real time. Powered by THRiV’s machine learning (ML) and artificial intelligence (AI) capabilities, the Omnichannel Engagement strategy enables “smart messaging” to help ensure patients receive compelling content when it’s most convenient, in order to better inform them about medications and effectively manage their health while minimizing opt-outs.
A recent analysis of secure data on the company’s platform shows that patient engagement in medication management increases by up to seven-fold when omnichannel versus single channel communication strategies are applied to drive behavior change.
“Patients trust and want to hear from their pharmacists about everything from vaccines to wellness programs,” said Rick Ratliff, CEO of MedAdvisor Solutions. “Pharmacies are responding in kind by delivering a variety of digital resources. That said, scaling quickly while ensuring a seamless patient experience can be challenging. With access to two-thirds of the market, we help pharmacies quickly extend their investment in digital patient engagement. I’m optimistic about how we are collaborating to put the patient strategically at the center of the medication management journey over the longer term.”
