PARIS — L’Oréal Paris has unveiled Beauty Genius, its first AI-powered personal beauty assistant, bringing the brand’s expertise directly to consumers’ pockets, 24/7.
The new tool leverages advanced generative AI and augmented reality to provide personalized diagnostics, education, and product recommendations across hair care, hair color, makeup, and skincare. Trained on over 150,000 dermatologist annotations and tested by makeup artists using more than 10,000 products in 50 countries, Beauty Genius offers personalized skin and skin tone diagnostics and inclusive virtual try-on technology.
Key features include curated beauty regimens, video tutorials, and a safe digital environment for asking beauty-related questions, including on sensitive topics. L’Oréal Paris says Beauty Genius delivers a 360-degree beauty service that not only answers questions but also diagnoses, recommends, educates, and simulates beauty outcomes.
Beauty Genius will meet consumer needs with:
- Personalized diagnostics of both skin and skintone that have been trained on over 150,000 dermatologists' annotations
- Virtual try-on technology that has been trained on an inclusive data set and tested by make-up artists on more than 10,000 products in 50 countries
- Personalized education with curated video content
- Ability to answer consumer questions about sensitive topics in a comfortable digital environment
In partnership with Meta, L’Oréal plans to make Beauty Genius available via WhatsApp in 2026 for an even more integrated user experience.
With more than 10 patents and agentic AI capabilities, Beauty Genius adapts over time, offering consumers context-aware, goal-driven support for their beauty needs.
ABOUT BEAUTY GENIUS:
L’Oréal Paris Beauty Genius is the first personal virtual beauty assistant. It is an artificial intelligence (AI) conversational tool powered by a combination of cutting-edge generative AI, augmented reality services and the expertise of L’Oréal Paris (proprietary knowledge on beauty in Hair Care, Hair Color, Makeup, Skin Care, as well as clinical studies, ingredients, routines, and extensive product catalog).
Key Features
- Personalized Routines: Delivers curated beauty regimens across skincare, makeup, hair care and hair color.
- Education & Content: Offers rich multimedia tutorials, videos, and tips from L’Oréal platforms.
- Comfortable Consumer Support: A safe space for asking beauty-related questions, even about sensitive topics.
- Instant Access: Designed to be always-on and mobile-friendly.
What Makes It Unique
- A 360-degree beauty service: it doesn’t just answer questions — it diagnoses, recommends, educates, and simulates beauty outcomes.
- Trained inclusively: Virtual try-ons are tested by professional makeup artists across 10,000+ products in 50 countries.
- Highly protected: With more than 10 patents
- Agentic AI-Enabled: With memory and context-awareness, it adapts over time and offers goal-driven support.
