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BELLEVUE, Wash. — Drugstore.com has expanded its service offerings with AtHisBest.com, which the company calls the first online store dedicated to providing a full selection of men’s grooming, health, home, fitness, sexual and personal care needs.
The retailer says the new site is designed for the way men want to shop today, offering them an assortment of more than 10,000 items, including mass and prestige products.
“AtHisBest.com is the first site of its kind — created specifically to give men one convenient place to find their everyday grooming and health supplies, prestige products and fitness essentials,” explains David Lonczak, drugstore.com vice president and chief marketing officer.
“Drugstore.com is a leader in serving the health, beauty and wellness needs of female customers. Now with AtHisBest.com, we plan to offer men the same level of value, service and selection.”
AtHisBest.com aims to offer an easy-to-navigate shopping experience and a vast selection of leading brands. Consumers can quickly sort through products for top sellers or “five star’’ customer reviews so they can make purchasing decisions more easily. An instant coupon feature also enables shoppers to simply click and then save on favorite products.
Another highlight is “Your List,” a tool that displays a customer’s previous purchases and allows those establishing an account to reorder favorite items quickly by checking a box. Account holders can also opt to set up regular delivery of eligible items they use every day for automatic replenishment.
“Increasingly in the U.S. market, we are seeing men take a stronger interest in products that help them look better and stay healthier,” says Karen Grant, vice president and global beauty analyst at market research firm NPD Group Inc. “Men also want to shop in a place that’s designed for men. They don’t want to browse through women’s products to find what they want to buy.”
