BOHEMIA, NY — What began as a trusted wellness staple has become a social-commerce phenomenon. NeoCell® Collagen Bio-Peptides™ Protein Powder is the #1 collagen powder on TikTok, driven by surging consumer demand, viral LIVE engagement, and thousands of five-star reviews across digital platforms.^
This milestone reflects NeoCell’s powerful connection with today’s wellness consumer, one built on nearly three decades of collagen expertise, premium formulation, and real-world results shared directly by users. From TikTok LIVE comments praising mixability and routine integration to consistently high product ratings, NeoCell® Collagen Bio-Peptides™ has emerged as a standout favorite in the health category TikTok Shop.
Superior Absorption. Superior You.
NeoCell® Collagen Bio-Peptides™ Protein Powder delivers 20g of Bio-Peptides™ grass-fed collagen per serving, designed for superior absorption and bioavailability. Each serving also provides 18g of protein^^ and 18 amino acids, including glycine, hydroxyproline, proline, and leucine, supporting an active lifestyle while nourishing beauty and wellness routines from within.*
Unflavored and easy to mix into coffee, smoothies, or water, the product’s versatility and quality have fueled organic growth, repeat purchases, and widespread social endorsement, making it a top driver of performance across TikTok Shop and beyond.
Social Proof at Scale
NeoCell’s #1 ranking on TikTok is reinforced by:
· Thousands of five-star consumer reviews
· High-engagement TikTok LIVE sessions filled with real-time praise and testimonials
· Strong repeat purchase behavior driven by routine-based usage
Together, these signals underscore the brand’s credibility and resonance in today’s social-first retail environment.
Leading the Premium VMS Category
As a category pioneer in collagen and beauty-from-within supplementation, NeoCell continues to deliver proven best-sellers that attract new shoppers and expand the premium VMS set. The brand’s leadership on TikTok highlights its ability to blend science-driven formulation with modern consumer engagement—strengthening its position as a key growth driver in the collagen space.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
^Source: Kalodata L30 Days 12/31/25.
Δ Compared to non-enzymatically treated gelatin
^^Collagen peptides are a source of 18 essential and non-essential amino acids, including Glycine, Hydroxyproline, Proline, and Leucine, but do not include Tryptophan
About NeoCell®
Since 1998, NeoCell® has been a trusted name in innovative collagen and nutritional supplements, helping consumers illuminate their natural beauty and fuel their active lifestyles from within.* Every product is thoughtfully crafted and rigorously tested for quality, purity, and safety to reflect NeoCell’s commitment to deliver beauty and wellness solutions that stand the test of time.* For more information, visit Neocell.com.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
Send Press Release
