Vitafusion debuts Vital NMN supplements with TikTok-first campaign
The new Vital NMN Gummies offer 300 mg of Vital NMN Bioactive Nucleotide per serving and are Piping Rock Health Products' first major innovation.
TikTok
TruHeight named the #1-selling kids supplement brand on TikTok Shop
New third-party TikTok Shop analytics show the pediatrician-recommended growth brand leading the kids' supplement category while more than doubling monthly revenue
The #1 multivitamin caplets on TikTok - Rainbow Light Women’s One and Men’s One
Rainbow Light’s multivitamins are resonating with a new generation of shoppers seeking thoughtfully formulated nutrition.
NeoCell® becomes #1 collagen powder on TikTok
This milestone reflects NeoCell’s powerful connection with today’s wellness consumer.
Emarketer: TikTok's share of U.S. social commerce nears 20%
Although social commerce still represents a small percentage of the retail ecommerce pie (6.9%), its share is steadily increasing.
The CPG Guys: TikTok’s Mike Westgate
He is the Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok.
The CPG Guys: Brand and creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.