Nutraceutical Gummies Market to double by 2030 due to U.S. demand

DELRAY BEACH, Fla. — The global market for nutraceutical gummies is expected to nearly double over the next five years, boosted by consumer preference for chewable supplements, growth in e-commerce, and increasing demand for preventive health products, according to a new report from MarketsandMarkets.

The firm estimates the nutraceutical gummies market will increase from $24.39 billion in 2025 to $47.80 billion by 2030, reflecting a 14.4% compound annual growth rate.

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U.S. and North America lead adoption

North America accounted for 44.9% of global nutraceutical gummy revenue in 2025, highlighting the U.S. market’s strong adoption of vitamins, minerals, and functional supplements in gummy form. Analysts point to improved taste, ease of consumption, and higher adherence compared with pills and capsules as key factors, especially among children, older adults, and first-time supplement users.

Vitamins are expected to remain the top product category, while gelatin-based gummies continue to hold the largest market share. Meanwhile, plant-based alternatives made with agar, carrageenan, and other hydrocolloids are quickly gaining popularity as brands meet the growing demand for vegan, halal, kosher, and clean-label options.

Online sales and DTC fuel growth

The report emphasizes online and direct-to-consumer channels as the fastest-growing sales segment, driven by subscription models, a wider product range, and increased digital health engagement. Brand owners and marketing firms are expected to account for more than half of the market (53.3%) in 2025, underscoring the importance of branding and formulation differentiation in a crowded supplement market.

Small-scale contract manufacturers are also gaining popularity in the U.S., helping emerging brands launch new gummy products without significant capital investment. These manufacturers are increasingly supporting customized formulations, lower-sugar profiles, and specialized functional claims.

Pediatric and family health in focus

While Asia-Pacific is expected to be the fastest-growing region worldwide, the report highlights that pediatric and family wellness trends are influencing product development in the U.S. Gummies for children aged 0–12 are projected to be the fastest-growing demographic segment, driven by parental focus on early preventive nutrition and better compliance compared to traditional dosage forms.

For drug retailers and mass merchants, the findings indicate ongoing expansion of gummy assortments in vitamins, immunity, digestive health, and specialty nutrition categories, with increasing focus on clean labels, reduced sugar, and omnichannel availability.

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