MINNEAPOLIS — Parachute, the home brand known for its ultra-soft bedding and plush bath essentials, is teaming up with Target to debut an exclusive new line: Parachute for Target. Launching April 27, the collection features over 200 items designed to bring spa-worthy comfort into everyday living at affordable prices ranging from $12 to $199, with most pieces under $90.
“Target’s famous for making great style accessible to everyone, so the opportunity to bring an amazing brand like Parachute to our guests is a dream come true,” says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines. “Together, we’re focused on delivering on-trend newness, and you can’t get more on trend than Parachute’s luxurious bedding — at only-at-Target prices. Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands.”
The collection lives up to its dreamy reputation with relaxed linen sheets, fluffy recycled down alternative pillows, plush terrycloth towels, and decorative pillows in serene shades like pecan, parchment, and jade. Materials like velvet and linen add an elevated touch, promising both comfort and style.
“At Parachute, we believe that comfort at home and great sleep are essential to living well,” says Ariel Kaye, founder of Parachute. “Our mission has always been to bring quality, beauty, and ease into the everyday — and to help people feel their best by investing in their daily routines. We’re excited to partner with Target on a collection that feels elevated yet effortlessly livable. Together, we can bring this feeling to more people than ever before. Every piece in this exclusive collection was thoughtfully designed to enhance your mood, and infuse your home with joy and care.”
Parachute for Target joins a robust lineup of exclusive home brands, including Room Essentials, Threshold, Hearth & Hand with Magnolia, and Casaluna. With this addition, Target continues to lead in bringing premium national brands to the masses without compromising on price or design.
The entire Parachute for Target collection will be available on Target.com, and nearly 90 stores will carry a portion of it starting April 27. Preview Parachute for Target and get a head start on your wish list.
