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ALLEGAN, Mich. - Perrigo has partnered with its Good Start infant formula brand and Dr. Brown’s, known for pediatrician-recommended baby bottles, to create the Good Start | Dr. Brown's formula line. This new product line, which includes Soothe Pro, Gentle Pro, and Soy-ease Pro, targets infant digestive issues such as gas, fussiness, and lactose sensitivity. The formulas are designed to offer complete nutrition while supporting easier digestion, with features like probiotics and plant-based ingredients in certain products.
Good Star brings over 50 years of experience in infant formula, while Dr. Brown’s offers technology-driven feeding products. Together, they aim to provide solutions for families managing specific infant feeding challenges. Triona Schmelter, Perrigo’s EVP of Consumer Self-Care, highlighted that the partnership is part of Perrigo’s focus on consumer-centered health solutions, while Dr. Brown’s COO Scott Rhodes noted the value of combining the brands' strengths.
The products, now available in major retailers like Walmart and Amazon, reflect Perrigo’s blended-brand approach to offering targeted self-care products. The move also highlights a trend in infant care, as parents increasingly seek formulas addressing specific dietary needs.
