ALISO VIEJO, Calif. — SensatioNail has signed actress Gabrielle Union as its first celebrity brand ambassador and creative advisor.
The Pacific World Cosmetics at-home gel polish brand said Thursday that Union, over the multiyear partnership, will be featured in the brand’s 2014-15 commercial advertising campaign and participate across public relations and marketing activities.
SensatioNail’s exclusive LED light technology and proprietary gel polish formula are are designed to be easy to use, affordable and provide salon-quality results for everyday wear.
"As a true gel fanatic, I’m thrilled to partner with SensatioNail, the leader in at-home gel manicures," Union said in a statement. "With 60 beautiful shades and the exclusive LED lamp, SensatioNail is the real deal, and I can’t wait to share all that’s to come from our partnership with women around the country."
Pacific World said Union will help build the brand’s loyal consumer following and create excitement at retail partners nationwide.
"I’ve tried other products and countless gel manicures — trust me, only SensatioNail can make your nails look as shiny and beautiful on the day you remove it as the day you applied it," added Union.
The actress will begin appearing in SensatioNail commercials nationwide next month, according to Pacific World. During the partnership, she will also help curate seasonal color collections, advise on new product and color launches, and be featured as the celebrity ambassador in all communication activities.
"Gabrielle embodies the stylish and savvy consumer we hope to reach, and her work as a creative and inspiring woman complements our growing brand," stated Monica Maloney, vice president of marketing for SensatioNail. "Gabrielle’s charisma and enthusiasm make her the perfect partner to bring SensatioNail to new levels of awareness and help continue to grow consumer demand and affinity."
SensatioNail is available at drug and mass retailers nationwide, including Target, Walmart, Walgreens, CVS and Rite Aid. SensatioNail starter kits retail for $59.99 and additional colors are $11.99 each.
