TORONTO — Shoppers Drug Mart has kicked off its 13th annual Tree of Life campaign, which raises funds in support of women’s health.
The Canadian drug chain, part of Loblaw Cos., said this year’s goal is to raise $3.1 million to help fund local women’s health charities across the country. Launched over the weekend, the campaign runs to Oct. 17.
The initiative enables customers to buy and personalize a Tree of Life icon: a leaf for $1, a butterfly for $5, an acorn for $10 and a cardinal for $50. The icons are displayed on the Tree of Life in all participating stores, and 100% of campaign proceeds are donated to local women’s health organizations.
"The Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women’s health in their own communities," Lisa Gibbs, director of community investment for Shoppers Drug Mart, said in a statement. "With the support of our associate-owners, their store teams, our employees and customers, we are confident that we will reach our goal of raising $3.1 million to improve the health of women across Canada."
The Tree of Life is one of the chief partnership programs of Shoppers Drug Mart WOMEN, a platform launched in 2011 by the drug chain to provide local, regional and national support of women’s health. Through the effort, the retailer plans to provide more than $40 million over five years to organizations focused on helping women achieve optimal health.
Shoppers Drug Mart associate-owners play a key role in the WOMEN program. Each associate-owner selects a women’s health organization to benefit from the funds raised from their store’s Tree of Life program. By partnering with local charities, the drug chain and its associate-owners are able to provide direct support, resources and programming to for Canadian women in the communities they serve, with 487 local women’s health charities supported this year.
