NEWARK, N.J. – As the brand famous for satisfying hunger, SNICKERS is stepping in to provide the ultimate solution: SNICKERS Peanut Butter. And with 71% of people* agreeing that texture is a non-negotiable part of their eating experience, the debate between creamy and crunchy peanut butter has never been more intense. By translating signature satisfaction into a multi-sensorial treat packed with REAL creamy peanut butter, crunchy peanuts, rich caramel, and fluffy nougat, SNICKERS is making sure that peanut butter lovers never have to choose between creamy and crunchy again.
To get to the bottom of this classic divide and find out what truly satisfies, SNICKERS assembled a focus group of unbiased participants all who share one thing in common: their name is Reese (or Reece, Rhys, etc.). In a series of candid fly-on-the-wall clips produced and directed by comedian Eric André, the brand captures the unfiltered and hilarious reactions of the "Reeses" as they taste the multi-layered satisfaction of SNICKERS Peanut Butter and SNICKERS Peanut Butter Ice Cream for the first time.
"When it comes to peanut butter and chocolate, people usually feel they have to compromise, but SNICKERS Peanut Butter delivers real creamy peanut butter and crunchy peanuts for the ultimate multisensorial satisfaction," said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "We're so confident in our product that we put it to the test. The verdict is in, and it's clear nothing else satisfies quite like it."
SNICKERS is now extending an invitation beyond the focus group to every "Reese" in America to publicly pledge their love for SNICKERS Peanut Butter, for a chance to win a year's supply. Starting today through Thursday, June 11, anyone with the first, middle, or last name Reese (including spellings with a "c", "y", or any other way), can sign the official SNICKERS Peanut Butter pledge at www.snickers.com/peanutbutterpledge.
- By signing, participants declare their loyalty to the multi-sensorial satisfaction that only SNICKERS Peanut Butter delivers.
- The first 100 people named "Reese" to see the light will get special rewards, and we'll randomly select 25 to receive a year's supply of SNICKERS Peanut Butter.
The campaign builds on the brand's recently released SNICKERS Peanut Butter creative, including the launch of "Stuck", an ad that humorously highlights how hunger can lead to indecisiveness. While other brands force a choice, SNICKERS Peanut Butter satisfies with everything you want in a single bite.
SNICKERS Peanut Butter features real, creamy peanut butter, crunchy peanuts, rich caramel, and fluffy nougat, all covered in milk chocolate. And new SNICKERS Peanut Butter Ice Cream delivers everything people know and love about SNICKERS Ice Cream, but with the satisfying crunch of peanuts both inside the ice cream and on top. They are both available at retailers nationwide.
