GRAPEVINE, Texas – Solo Stove, the leading outdoor lifestyle brand within Solo Brands, is officially kicking off fire pit season with an exciting new partnership with Rice Krispies Treats. Bringing Snap, Crackle and Pop to campfires across the country, this new partnership celebrates building memorable moments outdoors around the fire pit while sharing delicious roasted treats with family and friends.
The internet's favorite campfire s'more hack just got a major upgrade. With Rice Krispies Treats and Solo Stove joining forces, the viral roasting trend is officially stepping into its role as the definitive modern outdoor experience. Now, s'mores lovers can ditch the graham cracker in favor of the marshmallowy crunch of a roasted Rice Krispies Treats bar, reimagining a classic with a crave-worthy twist. This partnership delivers the ultimate roasting experience, proving the perfect bonfire treat can be crafted for maximum flavor, with zero smoke.
"We've seen our community take s'mores to the next level by roasting Rice Krispies Treats bars, and it was time to make that magic official," said Liz Vanzura, CMO at Solo Stove. "This partnership is rooted in innovation inspired by our fans, and at its core, it's about bringing people together. By combining the joy and fun of Snap, Crackle and Pop with Solo Stove's smokeless flame, we're helping create unforgettable moments—one perfectly roasted bite at a time."
"We love seeing how people personalize their Rice Krispies Treats moments," said Leslie Serro, vice president of Sweet Snack Marketing at Mars. "Teaming up with Solo Stove lets us fuel that creativity with an elevated, modern-day campfire experience. We're excited to spark even more joy (and perfectly roasted treats) around fires everywhere this season."
Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, will be available nationwide at select retailers including Walmart, Kroger, Amazon, Target, and more starting in April, while supplies last.
Inside select Rice Krispies Treats Limited Edition 40-count boxes, lucky fans may uncover a hidden surprise: a special winning wrapper that unlocks a chance to elevate their fireside experience. By discovering one of these winning wrappers, consumers can win exclusive prizes designed to bring the joy of roasting to life in a whole new way. Two prize tiers are available:
Grand Prize (Find the Orange Wrapper):
- Solo Stove All-New Summit 24" Smokeless Fire Pit: Sits 5-7 people comfortably around the tallest, brightest flame in the Solo Stove lineup
- (4) Solo Stove Roasting Sticks
- (2) Rice Krispies Treats 40-count boxes
Second Prize (Find the Silver Wrapper):
- Solo Stove Mesa Tabletop Smokeless Fire Pit: Portable, easy to use, and perfect for patios and small gatherings
- Solo Stove Mesa Accessory Kit (includes (4) Mini Roasting Sticks)
- (2) Rice Krispies Treats 40-count boxes
The co-branded packaging and promotion gives backyard enthusiasts a chance to elevate their fire pit moments all season long. By putting a fresh spin on a campfire classic, the brands are inviting consumers to level up their s'more game and make every gathering a little more memorable. Throughout the season, Solo Stove and Rice Krispies Treats will bring the partnership to life with original content across social and digital channels, including collaborations with creators and influencers. Consumers are invited to join the fun by sharing their own roasting creations using #UltimateRoastingExperience.
