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ATLANTA — The SoloHealth Station kiosk has surpassed the 2.5 million mark for consumer interactions, as well as posted strong consumer engagement rates, including time spent with the kiosks.
SoloHealth said Tuesday that the data for its health screening kiosks has been compiled since January 2011 across about 200 kiosks currently in select Walmart, Safeway, Publix, CVS, Sam’s Club and Schnuck’s Markets stores. A consumer interaction entails a customer taking at least one test per session.
The information comes as SoloHealth readies for a nationwide rollout that will put the Food and Drug Administration-approved SoloHealth Station in about 2,500 new retail locations by mid-2013. The company also recently announced strategic investments and partnerships with WellPoint and Dell.
The SoloHealth Station provides health screenings for vision, blood pressure, weight and body mass index (BMI), a symptom checker and an overall health assessment free of charge. The kiosks also helps connect consumers to local health professionals through their databases, helping people enter the most appropriate and accurate point in the health care system, the company noted.
Key findings in the data compiled include the following:
• The average amount of time each consumer spends per session with the kiosk was 4 minutes.
• About 33% of users took more than one test, with blood pressure and BMI being the highest combination.
• 57% of consumers using the kiosk tested for blood pressure, the most widely used single test.
• Saturdays drove 19% more users than other days.
• 65% of male and female users are 35 and older.
• 71% of SoloHealth users are at medium to high risk of hypertension.
• 51% of SoloHealth users are overweight to obese.
"We believe that awareness and education are keys to a healthy lifestyle, and we’re bringing a free and comprehensive self-service technology to neighborhood retail locations nationwide," stated Bart Foster, founder and chief executive officer of SoloHealth. "The data has revealed strong consumer engagement rates, even surpassing our original predictions, clearly showing there is an interest and need for this type of access in today’s health care environment. We are extremely bullish as we prepare for our nationwide rollout with our retail partners."
The company added that the SoloHealth Station also provides personalized, targeted and interactive opportunities for consumers, advertisers and retailers by placing kiosks in high-traffic retail locations and offering integration across a multiplatform ecosystem complete with digital signage, Internet, mobile and social media.
