Mastercard SpendingPulse reports 3.9% growth in holiday retail sales, fueled by online shopping
Getting a strong early start, consumers embraced convenience and connection through the season.
Holiday Sales
Circana: November retail sales remained steady but critical holiday shopping weeks lack momentum
Combined, Black Friday Week and Cyber Week resulted in a 2% dollar and nearly 5% unit decline from last year.
Record-breaking Super Saturday: 159 million shoppers expected
Super Saturday shoppers are expected to embrace multiple channels this year, with nearly half, or 71.6 million (45%), planning to shop both in-store and online
NRF: Thanksgiving holiday weekend draws a record 203 million shoppers
Consumers turned out both in-store and online throughout the five days.
Walmart elevates holiday shopping with record-breaking Black Friday and Cyber Monday deals
Shoppers across the country turned to the retailer for unbeatable deals on electronics to fashion and lightning-fast delivery in as soon as 10 minutes.
Mastercard reveals U.S. retail sales rose 4.1% on Black Friday
E-commerce grows 10% as shoppers embrace value and convenience.
Adobe reports that Black Friday set an online spending record of $11.8 billion
Adobe noted that Black Friday has become “a major e-commerce moment” as more people choose to shop from home.
NMI research: 63% of millennial parents report holiday shopping budgets are tighter for 2025
Over a quarter of Millennial parents (27%) will spend over $500 per child, yet over half (51%) say long lines in-store cause them to walk away without completing their purchase.
NRF predicts record 187 million Thanksgiving weekend shoppers
Black Friday is the top shopping day, with 70% of consumers planning to take advantage of deals.
78% of shoppers ready to swap personal info for perks this holiday season says Incogni study
Convenience and cost-cutting outweigh privacy concerns for most online consumers.
Retail holiday spend to surpass $1 trillion in 2025, NRF forecast finds
Consumers report they expect to spend an average of $890.49 per person on gifts, food, décor, and other seasonal purchases.
Holiday shopping 2025: Shoppers spend more, feel less confident
Consumers are searching aggressively for value and starting earlier than ever, only to face promo overload and decision fatigue.
Holiday shoppers divided on spending despite more retailers' incentives
Retailers emphasize "stackable” deals, as 75% of consumers say combining coupons, free shipping, and cash back influences their purchases.
Retail holiday hiring slows to lowest since 2009
Analysts warn that weaker hiring could ripple through the consumer healthcare ecosystem, with less in-store support at a time when patients and shoppers depend on convenient access to essential products and services.