Building trust with consumers is critical for brands
Trust is crucial for achieving customer loyalty and repeat purchases, as well as creating brand evangelists, and authenticity is a cornerstone of building consumer trust.
Opinion
PBM reform: The end of the beginning
The recent release of an interim report by the Federal Trade Commission about what the agency characterizes as “prescription drug middlemen” represents a vindication of sorts for pharmacy advocates who have long contended that PBMs employ business practices that skew the market to their advantage.
Data is new cornerstone of assortments, planograms
At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways in which to discover, compare and purchase products.
The different factors driving workers to stay or leave
In today’s complex environment, understanding the nuances driving associate behavior is not just an option — it’s an imperative. Chain drug stores must explore the strategies that simultaneously promote the factors driving retention while reducing the factors that influence decisions to leave.
Make maximum use of pharmacies to drive loyalty
The drivers of connection with shoppers are the products you offer, the convenience you provide and the value you deliver.
In the next era of privacy, OOH advertising is the answer
While many people might think of OOH as static billboards on a highway, it’s evolved to be much more dynamic than that, giving brands privacy-compliant but effective and noninvasive ways to reach consumers.
An ‘emerging market’ mindset can spur U.S. growth
However, many of the practices and strategies being used to drive growth are either home grown or are being transferred from other rich countries.
Best practices for reaping CTV marketing’s rewards
Traditionally, linear TV has been a mainstay of advertising investments for pharma marketers, but now consumers are increasingly shifting their time towards CTV and streaming.
For Rx, GenAI is harbinger of a personalized future
As we delve deeper into this transformative era, it’s essential to understand and embrace the potential of GenAI in revolutionizing patient care, ensuring that those who invest are well informed and poised to reap substantial benefits.
Responding to the challenge of Amazon Pharmacy
As consumers and the health care industry continue to embrace digital transformation, the rise of Amazon Pharmacy signals a significant threat to established pharmacy models.
Marketers can invest in culturally relevant content
Over the past few years, we’ve seen a transformation in the alignment with consumer behavior toward streaming environments.
AI-driven drug discovery requires careful navigation
Traditionally, the process of discovering and developing new drugs has been lengthy and expensive, often taking over a decade and billions of dollars. AI can streamline this process in four key ways.
The imperative for narrowing down too much choice
According to an Accenture report, “The Empowered Consumer,” retailers and brands have inadvertently created a cacophony of choice that could result in lost revenue.
Nine opportunities presented by aging baby boomers
The opportunities to keep boomers youthful are only limited by an entrepreneur’s imagination.
TSE reflects NACDS’ commitment to health innovation
NACDS continues to advocate vigorously — and in ever more bold ways — for federal and state policies that are absolutely essential for health and wellness innovation.