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Opinion

Promo stratgegy can make, break an intro

Promo stratgegy can make, break an intro

For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize.

Retail evolution bodes well for nonprescription meds

Retail evolution bodes well for nonprescription meds

Changes on the retail scene bode well for the consumer health care products market because they show that chains are trying to stay engaged with their customers, says Consumer Healthcare Products Association (CHPA) chairman and Clarion Brands chief executive officer Gary Downing.

NACDS RxImpact Day part of ongoing dialogue

NACDS RxImpact Day part of ongoing dialogue

for the policy makers and pharmacy advocates who participated, the pharmacy profession as a whole and, ultimately, patients across the country — came into sharp focus during the daylong series of meetings on Capitol Hill that is