Breaking through congestion in pharmaceutical marketing
By Allison Raplee, media director at Greater Than One, a healthcare media, marketing and technology agency
Opinion
Relief for the industry can’t come too soon
NACDS and the companies it represents (supermarkets and mass merchants with pharmacies as well as chain drug stores) are tackling those problems head-on, aggressively promoting policy changes that will mitigate the financial challenges facing the industry.
Don’t blame NACDS for chain drug retailing’s decline
David Pinto writes that chain drug retailing in America has been in decline for some considerable time. Many factors must share the blame — but NACDS is not among them.
Pharmacists should be clinical leaders with GLP-1s
By Betty Pio, Laura Bowen, Sarah Scolnic and Christi Rich
Drug chains need to differentiate trends from fads
By Kristin Hornberger, executive vice president and practice leader in wellness and homecare at Circana
Drug chains can be reinvented as beauty destinations
By Jacqueline Flam, senior vice president of beauty, drug and OTC for NielsenIQ
Don't wait for perfection, but 'always fail forward'
By Dave Wendland, vice president of strategic relations and a member of the HRG owner group
Pharmacy must wake up to digital disruption
By Todd Huseby, partner at Kearney, a global management consulting firm, and leads its Consumer Healthcare practice
AI promises efficiency and personalization for shoppers
By Andrea Leigh, founder and chief executive officer of the Allume Group
Grocers are poised to be at health care's forefront
By Lari Harding, senior vice president of industry affairs and strategic partnerships at Inmar Intelligence
New strategies for chain drug retailers and suppliers
Brian Owens, managing director of strategy and insights at BAV Group.
WBA sends a message: Adapt or risk obsolescence
By Darpan Seth, chief executive officer of Nextuple, an omnichannel order management advisory and software firm
AI can elevate independents’ inventory management
Das Pattathil, chief executive officer of OnePint.ai
Some alternatives to TV ads for pharmaceuticals
By Bradley Keefer, chief revenue officer at Keen Decision Systems
Technology can enhance shopping and customize care
By Deborah Weinswig, founder and chief executive officer of Coresight Research
Digital out-of-home ads are a smart bet for pharma
By David Weinfeld, cofounder and chief executive officer of Screenverse