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Research

FMI: Private brands take hold

FMI: Private brands take hold

Perceptions around private brands have changed; they are no longer seen merely as generics or national brand equivalents, Doug Baker, vice president, industry relations at FMI, said in releasing the report, titled “The Power of Private Brands 2024.”

Acosta: The future of retail media is in-store

Acosta: The future of retail media is in-store

The study highlights the growing influence of in-store shopping and pinpoints three key consumer expectations: being informed, feeling inspired, and receiving personalized content that adds convenience or savings.