NOW Survey: Supplement use hits record levels as shoppers focus on wellness in 2026
For retailers and pharmacists, the findings underscore the opportunity to educate shoppers as interest in supplements rises in 2026.
Research
Nestlé Health Science launches longitudinal study on fiber, lifestyle and gut health
The 16-week observational study, called FIBER-IMPACT, will enroll 60 healthy adults and their household members.
Kearney study exposes major gaps in women’s health funding and innovation
$34 billion in private capital investments have not been aligned with disease burden priorities.
Deloitte’s 2026 Retail Outlook: Five forces impacting the industry
Nearly all respondents expect rising costs due to trade policies.
Teen misuse of OTC cough and cold medicines remains low
A survey found no significant change in intentional misuse of OTC cough and cold meds across grades.
2026 Resolutions Report: Wellness goals meet wallet reality
Many are refocusing on nutrition basics: staying hydrated, eating more fruits and vegetables, limiting added sugar and processed foods and aiming for balanced meals.
U.S. News unveils top health and nutrition trends for 2026
Wearable technology offering real-time metabolic feedback, including watches, rings and continuous glucose monitors, are the most revolutionary health technology of the future.
Mastercard SpendingPulse reports 3.9% growth in holiday retail sales, fueled by online shopping
Getting a strong early start, consumers embraced convenience and connection through the season.
Pricer to unveil new global consumer insights study and 'shelf awareness' vision at NRF 2026
The company will reveal a new independent global study surveying 5,000 consumers across the UK, Germany, France, Italy, and the US, conducted in October 2025.
Circana: November retail sales remained steady but critical holiday shopping weeks lack momentum
Combined, Black Friday Week and Cyber Week resulted in a 2% dollar and nearly 5% unit decline from last year.
Record-breaking Super Saturday: 159 million shoppers expected
Super Saturday shoppers are expected to embrace multiple channels this year, with nearly half, or 71.6 million (45%), planning to shop both in-store and online
The National Council on Aging and the BOOST brand reveal key insights on nutrition, activity and aging
As Americans age, their understanding of nutrition and health evolves, and the latest survey from the National Council on Aging and the BOOST brand reveals both strengths and gaps in that knowledge.
How Americans are really losing weight
From intermittent fasting to GLP-1s, Americans are rethinking how they lose weight—and what "healthy" really looks like.
Global skin health supplement market to hit $4.62 billion by 2035
The report highlights rising demand for beauty-from-within solutions, clinically supported ingredients, and personalized wellness as key growth drivers.
Circana: Fragrance demand expected to rise this holiday season
About one in five consumers purchased fragrance as a holiday gift last year, and purchase intentions are even higher this year.
Americans’ grocery carts score far below health benchmark
The FoodHealth Score assesses purchases based on nutrient density and ingredient quality.