Nature Made launches its first marquee billboard ad in Times Square
The new creative will debut during New Year’s Rockin’ Eve, Live from Times Square on CNN, NYE Prime Nashville’s Big Bash, and College Football Playoff programming on New Year’s Day.
Supplier News
Sharpie celebrates the circle of creativity with Disney's Mufasa: The Lion King
Sharpie debuts Earth Tones Creative Markers in collaboration with Disney's Mufasa: The Lion King.
Genexa names Michael Lynch president
CPG industry vet tapped to lead Genexa's mission to transform the $40 billion OTC market.
GoodRx appoints Wendy Barnes as new CEO
Barnes brings extensive health care management experience to the company.
CRN responds to USPSTF draft recommendations on vitamin D and calcium supplementation
CRN cautions that misinterpretation of the recommendations as broadly advising against supplementation could lead to the dismissal of other health benefits associated with these essential nutrients.
Camber launches generic Tarceva
Erlotinib tablets are a kinase inhibitor indicated for the treatment of patients with metastatic non-small cell lung cancer (NSCLC).
Court orders Prevagen to cease memory-improvement claims
Quincy Bioscience, the dietary supplement maker, must stop making specific advertising claims deemed deceptive.
Kellanova unveils five predictions to shape the future of CPG
Kellanova's predictions highlight opportunities amid disruption and emphasize the potential for the CPG sector to thrive in a dynamic, technology-driven marketplace.
CRN encourages greater inclusion of dietary supplement recommendations in dietary guidelines
The Advisory Committee's scientific report revealed troubling trends: Americans’ diets consistently fall short of aligning with Dietary Guidelines recommendations, leading to increased risk of nutrient inadequacies.
CHPA strengthens advocacy efforts with new members
The new members bring a wealth of expertise and resources, reinforcing CHPA's mission.
General Mills expands product lineup with launch of Cheerios Protein
Cheerios Protein delivers part of a nutritionally balanced breakfast with 8 grams of protein per serving.
Eva NYC introduces eco-conscious packaging and clinically tested products
Eva NYC announces a brand renovation focused on clinically proven haircare and sustainability, featuring eco-conscious packaging and innovative product formulations.
Vital Pursuit launches protein-packed Max Pro Pizzas
Nestlé’s Vital Pursuit is transforming frozen pizza with its Max Pro line, which launches this January and features unmatched protein and fiber content.
Deloitte 2025 Life Sciences Outlook forecasts optimism
Pricing and access to drugs and medical devices seen as the most significant issue facing the life sciences industry.
Hershey president and CEO Michele Buck to lead U.S. Confection business on an interim basis
Michael Del Pozzo, president of the U.S. Confection unit, is departing the company effective December 12.
New Crayola children's study reveals a powerful link between creativity and confidence
Creativity helps children express themselves, fostering problem-solving and achievement.