CRN backs new House supplement registry bill
In response to the introduction of new legislation, Steve Mister, President and CEO of the Council for Responsible Nutrition (CRN), released a statement.
Supplier News
OLLY expands gut health portfolio with launch of Precise Probiotics
Available exclusively at Walmart, this new science‑backed line features clinically studied strains designed to support the microbiome with targeted benefits for stress, metabolism, and skin.
Make Time Wellness expands product line and retail with launch in Target stores
Founder Emma Heming Willis scales science-backed brain health solutions to national retail.
Theraflu’s Right to Rest and Recover campaign now in fifth year
Theraflu has partnered with Allyson Felix – 5x Olympian, founder, and mom.
Mel B steps out in NYC as Revive Collagen’s new global partner
The partnership coincides with the rollout of Revive Collagen’s menopause-focused ingestible skincare line across Ulta Beauty stores and online.
Nilla Wafers to release special-edition cookie with Grogu Nilla Nummies
This collaboration celebrates Star Wars: The Mandalorian and Grogu releasing in theaters May 22.
JOYRIDE drops three new candy innovations and kicks off “Project Squircle”
New better-for-you candy hits Target as JOYRIDE and Ryan Trahan launch fun fan debate ahead of film’s April 25 premiere.
Mel Robbins’ Pure Genius Protein launching in Target
Launched in January 2026, Pure Genius immediately surpassed a million dollars in sales, and has since sold out four times over the last three months.
Bausch + Lomb announces published review examining the role of B vitamins in reducing risk and progression of age-related Macular Degeneration
PreserVision AREDS3 eye vitamins combine a unique B-vitamin complex with clinically proven AREDS2 nutrients, intended to expand eye-health support to a broad range of people.
Old El Paso celebrates rare "Taco Totality" with exclusive merch and tacos for fans nationwide
Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand ‘N Stuff Taco Shells with the flavor of TABASCO Brand Pepper Sauce.
Domino Sugar ringing in America's 250th anniversary with commemorative packaging
The iconic brand debuts its partnership with America250 with launch of new limited-edition 4 lb. bags and sugar packets.
DrumTruck makes debut at WrestleMania 42
Designed to stop fans in their tracks with new Drumstick flavors, the DrumTruck served up over 3,000 cones of their Walmart-exclusive, Red, White & Blueberry (featuring Cody Rhodes on pack) to WrestleMania attendees as they left the stadium
MegaFood releases 2025 Impact Update
Their 2025 Impact Update highlights their progress, using their iconic amber glass bottle as a symbol of our commitment to transparency.
PLMA's 2026 leadership conference in Bentonville sets attendance record
Over 300 conference participants were able to craft their own agenda from a schedule of more than a dozen breakout sessions on the tracks along with several main stage plenary presentations.
Amneal to acquire Kashiv BioSciences to create global biosimilar leader
Company's preliminary Q1 results reflect continued growth and raising 2026 Full Year Guidance.
5 Gum debuts 5 Gum EVOLUTION, a new flavor-changing innovation designed to stimulate the senses
This evolving flavor keeps your senses stimulated, demonstrating how the best experiences often come with a shocking and delightful twist.