Vita Coco fields pro athletes in new marketing campaign
Vita Coco has enlisted a roster of professional athletes to serve as brand spokesmen in its new "Drafted by Nature" national marketing campaign.
Supplier News
Ranbaxy releases more dosages for Absorica acne drug
Ranbaxy Laboratories Inc. has launched 25-mg and 35-mg capsules for Absorica (isotretinoin), an acne medication, in the U.S. market.
Salutron unveils LifeTrak R450 wearable life tracker
Salutron Inc., a maker of heart rate monitoring devices and biosensing wearables, has introduced a new line of life trackers to its portfolio, starting with the LifeTrak Brite R450.
Johnson & Johnson to acquire Alios BioPharma
Johnson & Johnson plans to buy Alios BioPharma Inc., a clinical-stage biopharmaceutical company focused on developing therapies for viral diseases, for $1.75 billion in cash. J&J said Tuesday that the acquisition will bolster its current pipeline for viral diseases.
Sprite Cranberry makes a return
By popular demand, Sprite has brought back its Sprite Cranberry and Sprite Cranberry Zero flavors as it heads into the holiday season. The Coca-Cola Co.
Perrigo to buy women’s health assets from Lumara
Perrigo Co. plc plans to acquire the women’s health care business of Lumara Health Inc. Perrigo said Tuesday that the $82 million cash deal expands its specialty drug portfolio to include extended topical products in the women’s health.
Mondelez appoints chief marketing officer
Dana Anderson has been promoted to senior vice president and chief marketing officer at Mondelez International.
Coty CEO Scannavini resigns
Michele Scannavini has stepped down as Coty Inc. chief executive officer and resigned from the company’s board of directors. Michele Scannavini Coty said Monday that Scannavini’s departure was due to personal reasons.
Profoot dubs new campaign its biggest ever
Profoot Inc. has kicked off what the company calls its largest integrated marketing campaign.
Dr. Reddy’s launches Xopenex generic
Dr. Reddy’s Laboratories has rolled out levalbuterol inhalation solution, a bronchodilator medication. The company said Wednesday that its levalbuterol inhalation product is a generic version of Xopenex (levalbuterol hydrochloride) from Sunovion Pharmaceuticals Inc. Dr.
Olay names Katie Holmes as brand ambassador
Skin care brand Olay has made actress Katie Holmes its first global brand ambassador. Procter & Gamble Co.
Zim’s adds vapor rub to health care lineup
Zim’s has expanded its product roster with the introduction of Zim’s Advanced Vapor Rub. Perfecta Products Inc., the maker of the brand, said Wednesday that the vapor rub come in two forms: a traditional jar and a four-ounce tube with a no mess, easy-on applicator. The company noted that the tube
LDI acquires syringe maker UltiMed
LDI Ltd. has acquired UltiMed Inc., a manufacturer of injection-related devices for the consumer, institutional and veterinary markets. Terms of the acquisition agreement weren’t disclosed.
Coke, Pepsi, Dr. Pepper Snapple vow to rein in calories
The Coca-Cola Co., PepsiCo and Dr. Pepper Snapple Group have made a commitment to reduce the amount of calories that Americans consume from their beverages.
AmerisourceBergen unit aids access to Canadian market
AmerisourceBergen Corp. division Innomar Strategies has begun providing U.S. manufacturers access to the Canadian health care market through its new 160,000-square-foot distribution center and wholesale/import expertise.
P&G wins Crest Whitestrips patent infringement case
Procter & Gamble Co. has prevailed in a patent infringement lawsuit involving its Crest Whitestrips tooth whitening product. P&G said Tuesday that the U.S.