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Katy Perry becomes new CoverGirl

Music star Katy Perry has been named as the latest CoverGirl. The Procter & Gamble beauty care brand said Wednesday that Perry is slated to debut her first cosmetics campaign for CoverGirl in the spring of 2014. "Katy is an amazingly talented singer, songwriter, and performer who has always kept an

Hershey set to roll out first new brand in 30 years

The Hershey Co. is launching Lancaster caramel soft creme candy, its first brand-new confectionery brand in the United States in three decades. Lancaster Soft Cremes made their debut in China earlier this year. Hershey said Thursday that Lancaster is slated to roll out nationwide in January.

Reviver dry ‘swipe’ deodorizes clothes, hair

Kusin & Kusin Ltd. has introduced Reviver, which it calls the world’s first dry deodorant for clothes and hair. The product made its retail debut this week at Walgreens stores nationwide in the laundry aisle, the consumer packaged goods company said.

ChapStick signs women’s soccer star as spokesperson

U.S. women’s soccer Olympic gold medalist Alex Morgan has been named as the brand spokesperson for ChapStick. Alex Morgan Pfizer Consumer Healthcare, the maker of ChapStick, said Wednesday that Morgan becomes the lip balm’s first brand spokesperson in more than a decade.

RxTran, QS/1 form partnership

Pharmacy automation provider QS/1 will offer its pharmacies translations of prescription directions for use and medication information sheets through RxTran, a provider of language services for pharmacies.

Swisse Wellness launches promo via Walgreens

In a promotion through Walgreens, Swisse Wellness is giving consumers a chance to make a donation and win a trip to see "The Ellen DeGeneres Show." The nutritional supplement maker said Monday that through Nov.

Disney Villains beauty line debuts at Walgreens

Later this month, Walgreens is slated to host events to mark the launch of the new Disney Villains Beauty Collection. Disney Consumer Products said the drug chain will have beauty makeover events at stores in three major cities — New York on Oct. 18 (1471 Broadway), Chicago on Oct. 22 (151 N.

Diet Coke rolls out Taylor Swift can

The Coca-Cola Co. has introduced a collector’s edition Diet Coke Taylor Swift can design that will be in stores through the fall. The beverage giant said Thursday that the 12-ounce, limited-edition Taylor Swift can six-pack will be in retailer beverage aisles nationwide in October and November.

Pfizer set to release menopause drug

Pfizer Inc. has received Food and Drug Administration approval for Duavee, a medication for menopause and related conditions. The drug maker said Thursday that Duavee tablets (conjugated estrogens/bazedoxifene, 0.